Director Neil Krug creates a desert in Downtown Los Angeles for Gonjasufi
The video for “The Blame”, a soothing yet melancholy track, features Gonjasufi wandering in solitude amidst a post-apocalyptic Los Angeles. In conceptualizing the video, Krug recognized the song’s dark undertones and chose to enhance it with desolate imagery to bring it to life.
Having always had a fascination with the 1970s films The Omega Man and Soylent Green, Krug went back to these films for reference to prior to filming and selected quintessential Los Angeles locations that would be easily recognizable. A major challenge in the production of the video was creating the illusion of a deserted city within a congested urban metropolis.