Old School, New School Join Forces to Create Dynamic Content Studio at F360

Industry veteran Peter Friedman and cutting-edge creative producer Eric Tu have been steadily making their combined presence felt across

 

FX Networks "Sons of Anarchy" 2011 :60 USA

FX Networks "Sons of Anarchy" 2011 :60 USA

Vitamin has produced a rugged new promotional campaign for FX Network’s Sons of Anarchy. The Vitamin team conceptualized a unique hands-on approach for the package, employing a technique that gives it the feel of something out of a sketch book. Using a combination of hand-painted graphics and prints of 3D silhouetted motorcycles, the spots take us on a rumbling ride through barren oilfields and dark highways.

 

Wendy's - T-shirt where's the beef? - (2011)

Wendy's - T-shirt where's the beef? - (2011)

Sixty seconds of people randomly hollering "Where's the beef?" to the guy who found a vintage shirt with the slogan on it. I guess Wendy's really want's to bring back that phrase.

 

Ad Chat - Dena Walker

We're kicking off our first Ad Chat of October with Dena Walker, Digital Strategist at Irish International in Dublin, Ireland. Follow her on Twitter at @curlydena or keep up with her at her blog at http://www.curlydena.com.

And now, on with the questions...

What's your favorite funny story about yourself?
As a young Account Exec, I once had to dress up as a giant sperm & run, with er, purpose, at Tamara Ingram, the then CEO of McCann-Erickson UK.

What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?

Adland: 
 

NZTA - 'Ghost Chips' / Legend - (2011) :60

NZTA -  'Ghost Chips' / Legend - (2011) :60

Forget shock tactics, hello comedy. A young man "internalising a really complicated situation" as he ponders whether or not to tell his mate not to drive home.

 

How would Don Draper sell the Facebook Timeline? Like a carousel.

Since it's Don Draper we're talking about here the answer is: really well!
I like the touch where you see an image of Don Draper with Don Draper in the Korean war. Cute.

Adland: 
 

St Matthew in the City - Pray like it's 1987

WhybinTBWATequila, Auckland made this 'Turin Shroud' style poster to fan the flames of the Rugby world cup fever in New Zealand, for St Matthew in the City, a conveniently located progressive Anglican church nearby all the sports bars in the city......

Commercials: 
 

Japanese trains now come equipped with light sabers

Japan trends show off this light-saber campaign that promotes the release of Star Wars "The Complete Saga" Blu-ray DVD boxset currently running in Japan.

It is the first time that the hand rails have been used in an advertising campaign in Japan, and is a fantastic use of promotional real estate. The effect is very well thought out and was generating a bit of chatter on the train amongst those riding.

Adland: 
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