Coldplay - Paradise (2012) 4:44 (USA)

Coldplay - Paradise (2012) 4:44 (USA)

Coldplay and director Shynola of Black Dog Films UK team up again for the international sensation's latest hit, "Paradise." The video follows a young girl as she emerges from prison and revisits her old life.


Toyota reinvents everything, except the gratuitous bikini-girls in super bowl ads

Toyota Camry reinvents everything with a sneaky smirk. The reinvented baby doesn't poop. The reinvented plant fights crime. The reinvented rain makes you skinny. The reinvented curtains are made out of pizza. The reinvented blender plays Lionel Ritchie (warning, I might commit suicide with that which would get very messy)... and the reinvented couch is a bunch of bikini-clad babes. Oh but wait, it also "comes in male" which is greeted by a shrug from the apartment owner. Nothing makes gratuitous bikini-gals go down as easy as gratuitous bikini-guys. Wait, that came out wrong. Errr....


David Beckham for H&M Super bowl ad

Look, David Beckham is a pretty man, but even I got bored watching the slow pans across his heavily inked body. Not one single proper package shot (pun) made it to the end edit either. Once the camera teasingly pans down it reveals that the briefs he is wearing wears his name. That's great if you're David Beckham or a ten year old kid at summer camp, I guess. I'm not expecting much, certainly not in the way of a concept, since this is an H&M ad. I guess I just expected it to be more modern and less of a nod to the Calvin Klein ads of yore. Usually H&M's in-house crew are very good at pegging the trends & music just right.

This ad will air during the second quarter of the Super Bowl game on Sunday. It's the first time H&M has invested this heavily in TV advertising in the US.


"Transactions" Extended version. Seinfeld for Acura NSX Super Bowl ad.

What’s the deal with Seinfeld and cars? Jason Alexander sold Chrysler with Lee Iacocca pretendeding George Steinbrenner 7 years ago. And why does the Seinfeld udder keep getting wrung? The thing’s been dry for ages.

This kitchen sink extended spot for Acura features everything. Try: The Soup Nazi, a munchkin, a jet pack flying squirrel suit, sock puppets, zip lines, aliens, boats, the warmed over observational shtick that was funny back in 1996, and a nemesis named Jay Leno. While the Leno tie in makes sense, as both he and Seinfeld are car aficionados, Newman would have been funnier for the end joke.


Forget the Super Bowl for a moment, Google just got the best ad when Obama uses G+ to hangout

For three point two million dollars you can get thirty seconds of air time nationally during the Super Bowl. For nothing you can get the POTUS having a chat and answering a few of the questions more than 225,000 people submitted to the

Yes, it's a tech based town hall of sorts. Google kinda just pwned the world.


The cheating Coke guy is back for Pepsi Max in the super bowl ads

See that face? See that "Oh RLY?" Yeah, that's what I'm thinking right about now. Really? We're doing the cheating Coke guy again?

Look, we've loved the cheating Coke guy, almost as much as I'm sure the actor has, his steady boomerang-gig always returning when there's a super bowl and someone insists to go back to the ads of yore*. Super bowl 1996 when he was caught on CCTV sneaking a Pepsi was unexpected and pretty hilarious. And unlike the big boombastic ads it was competing with, it was a very simple idea, making it memorable. Not memorable in the Gatorade Dog "huh?" way though.(In hindsight, that dog ad should have made it bigger than it did, as it was a total zig-zag. Shame. But I digress.)

Back to the cheating Coke guy. And Regis Philbin. Who is "back". Like cockroaches after the last H-bomb this guy will never go away will he? Cheating Coke guy is in the supermarket buying himself a Pepsi Maxx instead of Coke Zero and as it turns out, he is the X-thousand customer, granting him Pepsi Maxx for life. Yes, it is that unfunny.


Shit Nobody Says About Advertising

With all the other "Shit X Says" or "Shit Nobody Says", it was only a matter of time before someone did a Shit Nobody Says About Advertising. And, yes, of course, complete with your favorite "I wish they made the logo bigger" line.


Parents recoil at "syringe" promotion for Hell Pizza

No strangers to courting controversy, as you may recall Hell Pizza did the famous George W Bush posters that stated "Even Hell has standards", these billboards attracted worldwide attention as even Spiegel Online published the news (kindly asking to use our images for their article).

Then when Osama Bin Laden was killed, Hell Pizza ran a timely ad in the Herald with the line "Come in, Osama, we’ve been expecting you".

Now they're giving away free syringes as a prize. Except of course they're not syringes, they're pens and wouldn't hurt anyone unless that whole mightier than the sword thing is to be taken literally. The syringe-pens carry the line: "Hell, creating addicts since 1996". reports that parents were shocked by the realistic blood-filled syringe-pen prize.

Just one of the many ads airing in Super Bowl 2012

Super Bowl XLVI: Ads of 2012 - SPOILER ALERT - UPDATED 1/31


The closer we get to Super Bowl XLVI, the more we find out about the commercials we'll see in the big game that brands paid $3.5 million per 30 second spot. We've updated them yet again. I'm sure we'll give you 1-2 more updates as we lead up to Sunday's game.

NOTE: If you want to be surprised, don't go any farther. And, don't say we didn't warn you.


Anheuser-Busch: Bud Light Platinum One of two :30 spots for Bud Light Platinum ends with #MakeItPlatinum. Expect less frat-boy humor and a “more stylish, serious tone” that promotes “triple-filtered, smooth finish, top-shelf taste.”
Created by: Translation led by Steve Stoute and Jay-Z.

Hyundai Veloster Turbo: One of the two spots will feature a race between the Veloster Turbo and a cheetah, but the cheetah decides the car is too fast and its handler would make for an easier snack. The other spot tells the story of young man is driving with his much older colleague on a business trip as the older guy is telling the young man the secret to success, but has an "attack" before he can get it out, to which the young guy shows off the car's ability to handle low-end torque in forward and reverse to shake the older guy back to normal. Actor Jeff Bridges does the voiceover. (NOTE: A 60-second pre-game spot right before kickoff for the Sonata features real employees at its Montgomery, AL plant in an absurd elaboration of Hyundai's "If at first you don't succeed..." and features the workers singing the theme from "Rocky".)
Created by: Innocean Worldwide Americas