Ad Chat - Bernie Watt

Hello Monday. Today we chat with Bernie Watt, copywriter extraordinary at Make in Sydney, Australia. Give him a follow on The Twitter at @berniegerm or check out his blog at

And now, on with the questions...

What's your favorite funny story about yourself?
It's not that funny, but I used to play in a punk band and an orchestra (not simultaneously, but at the same time)

What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?
The animation of Terry Gilliam (Monty Python). It was surreal and removed the need for a definitive narrative. It is the thing that turns Monty Python from a disjointed sketch comedy into a piece of genius. Through his work, I discovered many of the great artists.


ASAI Ban ISPCC's 'I Can't Wait Until I Grow Up' because the abuser is a man

There's a bit of a cat-fight between the ASA Ireland and the ISPCC Ireland right now. The ASA upheld a complaint against the ISPCC's "when I grow up" on the grounds of - wait for it - gender inequality.


Life on the hillbilly "ecological meat" farm (Elmsta 3000 Horror Fest)

Look ma, no arms! L-R director Linda Callenholt, Creative/AD Gustav Egerstedt and director Oskar Bård
The theme of this years Elma Horror movie fest is Hillbilly horror, and that lent itself to this idea in spreading the word about the festival. The creatives from Saatchi & Saatchi Stockholm and Directors from Hobby film went north to films lots of blood, gore and laughing hillbillies, plus one explosion. Part 1 and part 2 (below) worked as teasers on youtube and encouraged people to "like" the festival on Facebook so that they'd save the armless man. Turns out they're lying, in film 2 they simply blow him up.


Carlsberg - Bikers Cinema Stunt

Carlsberg - Bikers Cinema Stunt

Carlsberg and Duval Guillaume decide to pull a prank on unsuspecting movie going couples. They filled the cinema with the baddest boys around, and left only two seats in the middle empty.


Friday bits: AT AT pancakes and Jägermeister's new AoR is Mistress

Jim, king of pancakes at jimspancakes, has stumbled onto a genius way of marketing pancakes to webheads. He made an AT-AT from pancakes and I predict that this image will never stop being retweeted.

Jägermeister appoints Mistress of Venice Beach, CA as Jägermeister’s agency of record in the United States. "The appointment of Mistress is a milestone decision for our United States business as we continue to build Jägermeister to the next level in America, the largest market in the world," says Michael Volke, Member, Executive Board, Mast-Jägermeister SE. "We look forward to collaborating on a complete 360° integrated advertising campaign, which will be unveiled in 2012."


JibJab files suit against Toyota for using dead presidents

JibJab sues Toyota for using dead presidents. That's what I understand from reading the suit found at Courthousenews.


McDonald's "Distraction" 2011 :15 USA

McDonald's "Distraction" 2011 :15 USA

The Colonie’s Tom Pastorelle has edited four spots for McDonald’s and Leo Burnett Chicago, promoting McDonald’s latest Happy Meal food choices and toy products. The spots were produced by Creative Film Management with Director Thor Freudenthal and Producer Kelly Amato.


THEY challenges you: a brief should be brief can you answer it in 140 chars?

Amsterdam ad agency THEY are seeking interns who understands that a brief should... you know... be brief - and the best ideas can be briefly explained as well. So they set up a twitter-challenge, @TweetaBrief where they've tweeted out 140 char briefs and creatives can respond either with tweets or DM's.

The winning intern gets 6 months paid internship at THEY Amsterdam, and better still: "the winning intern will live in this neighborhood Plantage Muidergracht". OOoh, fancy. I hope they don't mean in the dodgy half-sunken boat on the left there.

There's only 24 hours left on this, answer one of these briefs for a chance to win!


Oops, @markdavidson's drunk, fired tweet ghostwriter went for broke on @markdavidson's account last night.

Mark Davidson the Social Marketing & Communications Strategist who reckons "Google+ is a verbatim copy of FriendFeed." seems to have fired the wrong twitter ghost writer last night. I say "seems to" as this is unconfirmed, but if you check his twitter feed he was either having us all on, or something went down.