Super Bowl XLVI: The Ads of 2012 *SPOILER ALERT* UPDATED 2/5

It’s here! Well, hours away now. Check out the ads you’ll see and watch a good number of them now, so you can know which ones to run to the bathroom during, and which ones you really want to see again. Of course, you’ll be able to watch them again and again right here after the game. And after you watch what will air today, dig into 40 years of Super Bowl Ads in our archive right here: http://adland.tv/SuperBowlCommercials

NOTE: If you want to be surprised, don't go any farther. And, don't say we didn't warn you.

 

Old Milwaukee / Will Ferrel - Davenport / Swim - (2012)

Old Milwaukee / Will Ferrel - Davenport / Swim - (2012)

Take a swim with Old Milwaukee - because alcohol and drowning go so well together.

 

Old Milwaukee / Will Ferrel - Field - (2012) :30 (USA)

Old Milwaukee / Will Ferrel - Field - (2012) :30 (USA)

Old Milwaukee is not actually paying Will to do this, he is doing it himself. Why? Because he likes Old Milwaukee. (this is part of the myth for this campaign.

 

Darling, your brief is showing: A Super Bowl USP critique.

So you have a Super Bowl spot. It's creative. Or at least what passes as creative. There’s just one thing: the actual USP or RTB or whatever acronym you want to use that stands for “the part where we sell you shit.” What do you do with it?

Apparently some have chosen to regurgitate a line on the fucking brief.

Case in point:

 

BMW 3 Series - The Big Grab (2012) :30 (USA)

BMW 3 Series - The Big Grab (2012) :30 (USA)

Local spot airing in NY Tristate area during the game. Everybody is cold, except the driver.

 

Dannon Oikos Greek Yogurt - The Tease (2012) :30 (USA)

Dannon Oikos Greek Yogurt - The Tease (2012) :30 (USA)

The spot airs in the 3rd quater and stars John Stamos and is a UGC spot by Remy Neymarc of New Jersey via a contest by Poptent. This will be the first time for the brand to appear in the Super Bowl Ad lineup.

 

Toyota Camry 2012 - It's Reinvented (2012) :60 (USA)

Toyota Camry 2012 - It's Reinvented (2012) :60 (USA)

Extended version that plays on potential reinventions, such as a couch, police officer, and a baby that doesn't poop and is ALSO a time machine. A :30 airs in the 3rd quarter.

 

1stBank - Super Bowl (2012) :30 (USA)

1stBank - Super Bowl (2012) :30 (USA)

Local ad aired in 3rd quarter in Colorado that encourages viewers use the commercial break to pee. As ad people, we all know that’s what the game is for.

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