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Why is Apple Music supporting a controversial advocacy organization?

Yesterday Apple Music tweeted its support for the Southern Poverty Law Center.

Renault KWID - "Heroes" (2017) 1:00 (Brazil)
Renault KWID - "Heroes" (2017) 1:00 (Brazil)

The Renault KWID and Marvel have teamed up to bring us a thrilling spot for a compact car dubbed "the SUV of compacts." This is the first time a Marvel character has been selected to star in a com

Citroën "Wooden 2VC" (2017) 1:30 (France)
Citroën "Wooden 2VC" (2017) 1:30 (France)

I'm a sucker for ads like this that use passionate brand advocates, in unexpected, organic ways.

WASO "All things beautiful come from nature" (2017) 1:11 (Japan)
WASO "All things beautiful come from nature" (2017) 1:11 (Japan)

Japanese cosmetic company Shiseido has just launched a new product: WASO, a skin care line targeting youth. And while they went to the most obvious place with the social component (i.e.

KFC "Big Chicken, Small Movie" (2017) 5:10 (USA)
KFC "Big Chicken, Small Movie" (2017) 5:10 (USA)

The Big Chickenis a feature in Marietta, Georgia, a suburb just outside of Atlanta.