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Com Hem "Come home to play" (2016) 1:00 (Sweden)

Com Hem "Come home to play" (2016) 1:00 (Sweden)

They had me at Lou Reed so I was going to sit through anything that played "Satellite Of Love," but this spot is charming and it wastes no time in setting up Com Hem as being the most powerful home entertainment experience.

 

Moyee "Names" (2016) 1:00 (The Netherlands)

Moyee "Names" (2016) 1:00 (The Netherlands)

It's unfair having to go through life with a name you didn't choose. Like Chardonnay or Cobra or Moonbeam. But Moyee is fair. I love this strategy: life is filled with unfair things, but Moyee coffee is fairer than those things.

 

Sensodyne "The Intimidating Campaign" (2016) 1:00 (Germany)

Sensodyne "The Intimidating Campaign" (2016) 1:00 (Germany)

Each of those ice cubes in your drink are just waiting to cause brain freeze and pain in your teeth. Set to frozen breaking icebergs and a voice over that is a chilly as the arctic, this is the most intellectual ad I've ever seen for toothpaste meant for sensitive teeth.

 

Cengage Learning "ReadOn" (2016) 2:00 (Mexico)

Cengage Learning "ReadOn"  (2016) 2:00 (Mexico)

Mexican children spend 4 hours playing on a smart device and less than one minute reading. 1/2 of Mexico's school kids won't finish a single book outside of class this year. Something needed to be done about this problem.

 

Super Russian Roulette "Trailer" (2016) 1:00 (USA)

Super Russian Roulette "Trailer" (2016) 1:00 (USA)

Super Russian Roulette is a retro/new video game created by Batlab Electronics for the classic NES, the original 8-bit console from Nintendo. In this spot, they play up the 8-Bit nostalgia while also getting super dark and quirky.

 

Publicis Seattle creates new visual identity for the 2018 Special Olympics

Publicis Seattle unveiled the new visual identity for the 2018 Special Olympics USA Games. The agency was tapped as the sole agency to create the identity and corresponding tagline – Rise With Us. The games will be held in Seattle in 2018.

Commercials: 
 

7 Eleven "Cheese burger" (2016) :15 (USA)

7 Eleven "Cheese burger" (2016) :15 (USA)

There are now cheese burgers at 7 eleven and that's a yuuuge deal.

 

7 Eleven "Shark week" (2016) :15 (USA)

7 Eleven "Shark week" (2016) :15 (USA)

Every so often people take a down and dirty retail spot and do something fun with it. This is one of those times.

 

7 Eleven "Pizza" (2016) :15 (USA)

7 Eleven "Pizza" (2016) :15 (USA)

This spot was crying out for the people say "that's yuuuuuge." Missed opportunity in my humble opinion. I like the way they are messing with the letter box.

 

"Portugese Cardiology Foundation "Tears from the heart" (2016) 1:57 (Portugal)

"Portugese Cardiology Foundation "Tears from the heart" (2016) 1:57 (Portugal)

Portuguese love their salt. So much so that some people think it's killing them and contributing to stroke and hypertension. For this awareness campaign, FCB Lisbon collected the salt from tears from people still grieving over the loss of their loved ones.

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