AWARD gives handy tips on how to get your name in the book.

The "poison the art director copywriter" idea has been the go-to trick of many. This set from AWARD directs people to where you can actually get your name on stuff.

This year's AWARD Call for Entries campaign is titled 'Get Your Name On It', acknowledging that while everyone in the industry strives hard throughout the year on their own work, it certainly doesn't hurt to have an extra piece or two to enter come award time.
With this in mind, three press ads shot by Andreas Bommert offer suggestions for how people can get their name on more great work. Whilst these may be useful to some, the real benefit is that everyone can get their name on the Call For Entries campaign itself.


MC Hammer to launch new search engine

Yes, you read that headline right. MC Hammer is launching a search engine called


Rice Crispies square's blast chocolaty taste to you though computer screen.

Opening a release I read: "Kellogg’s and digital agency glue Isobar have joined forces with YouTube to create the first ever taste-based technology." First ever? I'm wary of phrasings like this in press release, but let's read on....

The new innovation allows viewers to taste Kellogg's Rice Krispies Squares Totally Chocolatey by simply watching and listening to a video. Launched through the main channel and on Spotify, users can experience the flavour directly through the TV or computer screen.


Obama wants to promote "creating jobs" via unpaid jobs poster.

The height of irony recently has got to be the news that Obama solicits designers to work - unpaid - on ... jobs poster!. $60 million cash on hand in campaign funding and not a penny goes toward this poster. Obama, after all, is the guy who raised more campaign money than any candidate in history, but apparently he doesn't like to use it.


Ad Chat - Koert Bakker

Welcome to a new week and another ad chat. This week we tapped Koert Bakker, the Director of Strategy at Victors & Spoils, though he originally hails from Amsterdam. He blogs quite a bit about planning, strategy and advertising at and you can stalk him on twitter at @koertbakker.

What’s your favorite funny story about yourself?
At my first job as a junior planner at BBDO I wore a suit for the first three weeks.

Which piece of art (movie, book, music, painting, etc) has influenced you the most? How or why?


Tomorrowawards deadline: You've got one week.

Tired of trying to figure out what category your great idea™ fits in? Want to measure yourself against the likes of Sid Lee, BBDO, Campfire NYC and odopod? Want to party like a rock star in Amsterdam when you win? Well then, I have no idea what you're waiting for. Get on it and submit to the Tomorrowawards already. Yes, submit, down on your knees! Lick mah boots! Oh wait, not that kind of submission. Sorry. Got carried away. I'll blame it on how that big black heavy pointy award looks like H.R. Giger's dreams mated with a porcupine. In other words, pretty cool.


Let's talk balls campaign may be breaking the law

The international society of men's health campaign called Let's talk balls has run into trouble in Sweden with leading doctors writing an debate/opinion piece in the leading national newspaper arguing that the campaign both threatens men's health and is illegal.

Their article opens with:

The pharmaceutical company Bayer AB launches under the guise of "International Society of Men's Health" an advertising campaign with a view to bringing Swedish men use testosterone products company.

(I know, advertising that sells something, who would have thunk it, right?)


Apple inc doesn't like Apfelkind's apple logo.

Apple computers have taken issue with a small cafe in Bonn called "apple child" ( Apfelkind ). The U.S. company is bothered by the logo of the café, which shows a red apple with a white silhouette of a child's head. Apple complains that there exists a likelihood of confusion with their own logo. The owner of the café feels that "Apple must be joking".

All thee who speak German can get more from this clip.

Apple gegen Apfelkind by verbraucherinfoTV


The power of copywriting - "I am blind, please help" - twice

This cute little film reminding us of the power of choosing the right words is directed by Seth Gardner of for Purplefeather.


Cult Shaker competition where you could win a breast enlargement has been deflated

Cult shaker, the brand that likes to use nudes in ads to grab eyeballs, and then doubled them for extra attention has now found a new way to get into the headlines. Still on their 'tone of voice' though, they've held a competition where the prize was: free boob job!