Fluid Salon - Look good no matter how often he beats you up. What?

The running line in this campaign from Fluid Salon is "Look good no matter what you do" and as Copyranter pointed out "...she's about to get a shiny diamond necklace to match her shiner, so all's well that ends well? Edgy."

Commercials: 
 

jumP Takes a Big Leap with Portal Film

Hopeless. That's how the prisoner at the center of Portal: No Escape, a short film cut by jumP's David Trachtenberg, directed by Danny T, feels. Under constant video surveillance, she bounces around her cell, exercises, sits dolefully on her cot, picks at the food tossed through a trap door at regular intervals - whatever she must to bear her circumscribed existence.

But the film, based upon Valve Corporation and EA's hit videogame franchise, blows up into a full-scale action flick when the prisoner discovers a cannon hidden in the wall - a high-powered device capable of creating portals to abet her escape. As guards burst in to stop her, she outwits them continually in a thrilling chase to the rooftop, where she stands poised to flee the place forever.

Adland: 
 

Heineken - This is the Game / Rugby world cup 2011

Heineken - This is the Game / Rugby world cup 2011

Oooh. Three of my favorite things in one ad, men in kilts, rugby, and men built like redwood trees wearing tiny shorts slamming into each other on the field. Oh right, that's rugby.

 

Sony Handicam - Family Vacation - (2011)

Sony Handicam - Family Vacation - (2011)

"Family Vacation" was shot on location in Mumbai, Pune, and Nashik, India.

 

Ebay - now Ebabe with guitars.

Robblink noticed this years ago, and the trend is still going strong. Ebay sellers with access to pretty women pose their stuff with said pretty women in hopes of raising the bids of their stuff. It's the worlds oldest advertising trick, after all, it's gotta work, right? For example this ad for a 1972 Les Paul deluxe Gold guitar has a lass dressed in an evening gown to go with it. The young lady holding that guitar is probably half the guitars age. There's been a drop in naked men holding X-boxes recently. Not that I'm constantly trawling eBay for photos like these. Nu-uh. We should set up a quickly forgotten tumblr-site with these.

Adland: 
 

Ariel - Fashion Shoot (with "stain"-guns. Shoot, get it?) - facebook teaser

Ariel - Fashion Shoot (with "stain"-guns. Shoot, get it?) - facebook teaser

Ariel in Denmark have created a fun little game where you can aim, stain and win whatever item of designer clothing you managed to hit with the ArielDanmark facebook game.

 

Ad Chat - Richard Tseng

Photo © Adrian Chan

I had the pleasure of hanging out with Richard Tseng for a bit in Cannes, discussing everything between heaven and earth related to advertising, new media, story-telling, ideas and ethics, and I think he's a razor sharp guy. He's currently freelancing at CP+B in Toronto as a copywriter. You can find all his web-stuff on richtseng.com and follow @richardtseng on twitter.

What's your favorite funny story about yourself?
I was once chased for 3 blocks by 5 gangsta drug dealers because, when I walked by their alley and they told me they had what I wanted, I pretended to mistake them for gay prostitutes offering their services. I used to be a crazy asshole whenever I got drunk.

Adland: 
 

Travelers - "Cat Burglar" 0 (2011) :30 (United States):

Travelers - "Cat Burglar" 0 (2011) :30 (United States):

A careful canine is hounded by various threats – cat burglar, torrential rain and more – in the delightful new spot for Travelers Insurance directed by Daniel Kleinman and edited by Eve Ashwell.

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