Belgrade "Clean up after your dog" (So we can check out your ass) - print, Serbia

"For beautiful city. Clean after your dog." reads the ha-ha-ha not funny at all line in this Serbian ad from the city of Belgrade that aims to encourage people to pick up after their dogs. So other people can check out their ass? To dodge the obvious "sexist" complaint they've even tossed in one man in the campaign that consists of four butt-shots. Oh hooray. This is my bored face.

Commercials: 
 

CASIO G'zOne Commando (2011) :30 USA

CASIO G'zOne Commando (2011) :30 USA

Kevin Ward of bi-coastal Original has directed a new, action-driven campaign for CASIO in which extreme athletes test the ultimate toughness of the company’s new G'zOne Commando™ wireless phone. Conceived by The Richards Group, the campaign comprises six spots and features elite athletes from surfing, BMX racing, adventure running and other sports.
In one spot, a boxer pounds a phone strapped to a heavy bag. It survives. In another, three phones are strapped to the hood and undercarriage of a rally car that then proceeds to roar through a rugged, dirt course. The phones continue to work flawlessly. The spots end with the tagline, "Shock resistant…water resistant…life resistant."

 

Jung von Matt keeps lion for "Hitchhiker"

Last week Jung von Matt were having a bad week, there was much confusion around who did the Zalando ad, and if it was to be released at all. But worse, their "Hitchhiker" campaign ended up in Badland and risked having the awarded lion pulled.

Adland: 
 

Be Super Ordinary

By taking the Fire Safety Audit on Facebook people are protecting their family and community, as well as helping the firefighters do their job. They deserved to be honoured. So all of them will have their face projected on a 3 metre high bronze statue with a digital face in the Sydney CBD.

Commercials: 
 

Remember the mayor who ran over illegally parked cars with a tank? Fake story.

Remember the mayor if Vilnius, Arturas Zuokas, who 'got tough' on illegally parked cars using a tank? The story was all over the blogosphere, and the clip is easily found on youtube, but it's a fake story.

The quirky stars (and I use that term loosely) of an offbeat show known as Erik & Mackan were in Vilnius last Saturday to create a few clips for their show. At first they had an idea to shoot cars with a tank, but when that was (forgive the pun) shot down, the mayor himself suggested they run over illegally parked cars instead. And thus a legendary 'news clip' was born.

Adland: 
 

The Beancast: Googlerola and news from ten years ago.

Posting this now, as the Beancast show that we just recorded is up now, and I can for once beat Bob to a post about his own show. Woo!

I'm hopped up on an energy drink called "white cola" (which is neither white, nor does it taste anything like cola) so I won't be getting any sleep until Tuesday anyway. In this weeks episode, the Ad contrarian, ( @adcontrarian ), John Wall at roninmarketeer ( @johnjwall ) and Peter Shankman Shankman.com ( @petershankman ) gab about Google (again) and Nivea's uncivilized ad. That's when I mess up pronouncing Hadji Williams twitter handle something awful, it is @BlackCanseco but I said something that sounded closer to Crisco. WTH, Dabitch? I'm totally blaming the godawful energy drink for that.

Adland: 
 

Ad Chat - Claudiu Florea

Monday yet again, and today we get a funny story and the urge to dance from Claudiu Florea, Managing Partner at Wunderkid in Romania.

What's your favorite funny story about yourself?
Losing my wedding ring into the sea while skinny dipping during a holiday in Bulgaria. Although at the time the sun was setting and the visibility was low, with the help of one of my friends who bought a torch, we manage to find it on the sea bed, only losing it again from euphoria closer to the shore. We recovery it immediately and went along to celebrate 'till dawn.

What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?
Homo Ludens by Johan Huizinga because: "Man only plays when in the full meaning of the word he is a man, and he is only completely a man when he plays."

Adland: 
 

CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)

When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything.

Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience.

To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:

 

Tweet #Utøya, and shine a light for democracy all over the world

The crew who would like to be known as "Danish Friends of Norway" have created a site at light4utoya.net that collects all mentions of # utøya and marks them on the world map, whilst turning a light on in their office. The lights action is aired live via Bambuser on the page itself that also shows the latest tweeted # utøya message.

Today is Norway's Nationale Mindedag , National day of remembering, and their Danish friends want to show Norway that they're not alone in remembering. Tweet with the hashtag # utøya to join in.

Adland: 
 

Wrigley's - Mint flavored parking tickets - (2011) case study

Wrigley's - Mint flavored parking tickets - (2011) case study

Funny, I've always said that there is no bad advertising media, just bad advertising ideas.
"What about parking tickets? That's a bad media! Nobody looks at the back of them!" one of my pals has always insisted.

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