Will.i.am shows off love for paragraph breaks and exclamation marks in AdAge

.. oh yeah, and there's something about "Make Conversations, Not Ads" in there too. See What Does 'Communiting' Mean???. Dance down his paragraph breaks to find the point:

we have marketed so much that we have killed communities...
we have marketed so much that we have harmed our customer...
we need to conduct business in a manner that enables and sustains communities...
COMMUNITING is about COMMUNICATION between people and companies that enables or sustains a COMMUNITY...


Take this lollipop - I double dare you

I dare you to take this lollipop. It'll connect via your facebook account and suddenly you're spying on a very creepy dude who is.. spying on you. Points for the extra creepy detail of a tricycle in the corner of creepy dudes room.


Bear hug vs Bear hug - who is inside that suit?

Lets start with this one, it's a pro-bono ad created and shot by Florian Meinberg in 2009 who explains: "it was a spec with no real client. I just liked my idea so much that I just had to shoot it."


Neutrogena - Expression Lines - Magazine ad with strings attached.

Neutrogena - Expression Lines - Magazine ad with strings attached.

With a clever analog trick that will soon be obsolete - seeing as little babies think magazines are broken iPads - Neutrogena removes expression wrinkles as soon as you take the jar....


Advertising in schools - in the books, in the cantina and now on the walls.

We've long joked about the captive audience that is middle school students here on adland, predicting that ads at school would be commonplace in a not so distant future. It's clearly here, as Philly.com reports that the Bucks County's Pennsbury School District has sold out proper.

In what administrators say is a first in the Philadelphia area and probably the state, the Pennsbury school board signed a contract with a national advertising agency that could boost the district's battered budget by as much as $424,000, while giving the firm's clients access to the habitat of 10,950 children, tweens, and teens.


Ad Chat - Evan Brown

Give it up for our dear friend and sharp-as-a-tack creative, Evan Brown, Sr. Copywriter at TBWA\Chiat\Day. Get to know him a bit better by following him on Twitter at @strawberrycough.

Let's get it started...

What's your favorite funny story about yourself?
Three days after 9/11, I was in London, walking with a friend when we were stopped by some BBC reporters. I thought they wanted to interview us about what happened and started to panic. But they were doing a show on Britain's best loved children's poems. They asked us to read the first stanza of "On The Ning Nang Nong." I ended up reading it jointly with my friend to hide my non-Britishness. Wait. Was it supposed to be a "ha ha" funny story?


Zombies are coming!

You don't have to be a zombie fan to know that AMC's The Walking Dead season 2 premiers this weekend! I'm really exciting, especially with all the ads everywhere. How can you miss the teasers on TV and the banners plastered all across the NYC Subway system

For those who don't know about the show, the second season is scheduled to premiere on October 16, 2011 and will feature 13 episodes and the story focuses on a group of survivors in Atlanta trying to make sense of WTF happened.

And beyond AMC's ads, other companies are getting into the mix as well. Sears launched its Sears Zombie Apocalypse that is supposed to cater to both humans and zombies. The human section features athletic shoes for you to run faster I supposed and groceries to replenish your supplies.


Scion - Zeus & the Scion Release Series xB and xD - (2011) :30 (USA)

Scion - Zeus & the Scion Release Series xB and xD - (2011) :30 (USA)

SAN FRANCISCO - Back in June, global creative agency ATTIK summoned Zeus for its inventive cross-media campaign for the limited edition Scion tC Release Series 7.0, shining new light on Greek mythology's father of all Gods and men and driving sensational marketing effectiveness. In the first two weeks alone, even before a national TV buy kicked-in, that campaign achieved over 13.5 million impressions, while exponentially expanding Scion's fan-base across its www.YouTube.com/Scion and www.facebook.com/scion channels, and well beyond.

Zeus is now back in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades). More information on each is available now at www.scion.com/releaseseries.

To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK's creative leaders including co-founder and executive creative director Simon Needham, creative director Ron Lim, digital creative director Jacob Ford, art director Michael Cornell and copywriter Andy Sciamanna undertook the arduous journey to Mount Olympus.


Amanda Knox Oggi issue comes with a free set of kitchen knives.

What is possibly the worlds worst magazine giveaway has been spotted by Adfreak. Oggi, the italian celebrity magazine, is giving away a free set of steak knives with the issue that carries Amanda Knox on the cover. If you've been in a news-coma the last few years, ms Knox was imprisoned for slaughtering her roommate with a butcher knife. A conviction that has now been overturned. Stay classy Italy.

Or as Adfreak puts it: Oh, there's a pizza cutter in there, too. That makes it OK.


Hamptons International Film Festival Trailer (2011) :15 (USA)

Hamptons International Film Festival Trailer (2011) :15 (USA)

Now entering its 19th year, The Hamptons International Film Festival was founded to celebrate independent film, and to introduce a unique and varied spectrum of international films and filmmakers to its audiences. Set for October 13-17, the festival is committed to exhibiting films that express fresh voices and differing global perspectives, aiming to enlighten audiences, provide invaluable exposure for filmmakers and present inspired entertainment for all.

For this year's festival, NYC-based Thornberg & Forester (T&F) was responsible for the design and production of promo spots which began airing widely last week. T&F also did a tremendous amount of editorial work on its original live-action content -- and audio, leveraging original music and sound designs donated by Copilot.