- Body Paint - (2012) :30 (USA) - Body Paint - (2012) :30 (USA)

2nd half featuring Danica Patrick and Jillian Michaels covering Colombian model Natalia Velez.


H&M/David Beckham Bodywear - Beckham (2012) :30 (USA)

H&M/David Beckham Bodywear - Beckham (2012) :30 (USA)

A 30-second ad in the 2nd quarter promoting a new line of David Beckham Bodywear underwear set to The Animals - "Don't Let Me Be Misunderstood"
Created by: In-house - Confident You/Neck (2012) :30 (USA) - Confident You/Neck (2012) :30 (USA)

Aired in the 3rd quarter. Viewers who use Shazam to tag the ad will earn $1 for one of seven charities for kids.
Created by: DDB Chicago


Coca-Cola Super bowl Spot: "Catch"

Between the cute endangered species rooting for the Super Bowl and the beverage itself, we needed to brush our teeth after viewing.

Frustrated Polar Bear can’t bear (geddit, har har) to watch his team not doing well. So he steps out for a breather. His mate throws him a Coke and he almost drops it. What follows is Disney-like animated orchestration of a slip and slide until he lands, with Coke carefully still in paws.


Audi 2012 Super Bowl Commercial - Vampire Party

The Super Bowls ads in 2012 are appropriating pop culture with wild abandon. Audi is no exception, using “Twilight,” and Echo & The Bunnymen to sell the All New Audi S7.

Vampires climbing up trees in a direct lift from the hottest movie franchise since Harry Potter? Yup. Impossibly good-looking hipsters drinking blood in Capri Sun packets? Yup. Special effects for fun, retractable fangs? You betcha.
Really bad dialogue? “Party’s arrived.”


SUPERBOWL SPOT: 2012 Honda CR-V: "Matthew's Day Off" Extended.

"Life moves pretty fast. If you don't stop and drive an affordable crossover sedan, you miss it."

Welcome to cynical Advertising 101. Pander to GEN X by stoking the nostalgia flames. Too bad the car doesn't fit the demographic. How is living a little akin to driving around in a glorified minivan?


Acura - Transactions (2012) 1:50 (USA)

Acura - Transactions (2012) 1:50 (USA)


A :60 version will air in the 3rd quarter. "Transactions" features Jerry Seinfeld and Jay Leno competing to be the first in line to take delivery on the first Acura NSX.