Coca-Cola Super bowl Spot: "Catch"

Between the cute endangered species rooting for the Super Bowl and the beverage itself, we needed to brush our teeth after viewing.

Frustrated Polar Bear can’t bear (geddit, har har) to watch his team not doing well. So he steps out for a breather. His mate throws him a Coke and he almost drops it. What follows is Disney-like animated orchestration of a slip and slide until he lands, with Coke carefully still in paws.

 

Audi 2012 Super Bowl Commercial - Vampire Party

The Super Bowls ads in 2012 are appropriating pop culture with wild abandon. Audi is no exception, using “Twilight,” and Echo & The Bunnymen to sell the All New Audi S7.

Vampires climbing up trees in a direct lift from the hottest movie franchise since Harry Potter? Yup. Impossibly good-looking hipsters drinking blood in Capri Sun packets? Yup. Special effects for fun, retractable fangs? You betcha.
Really bad dialogue? “Party’s arrived.”

 

SUPERBOWL SPOT: 2012 Honda CR-V: "Matthew's Day Off" Extended.

"Life moves pretty fast. If you don't stop and drive an affordable crossover sedan, you miss it."

Welcome to cynical Advertising 101. Pander to GEN X by stoking the nostalgia flames. Too bad the car doesn't fit the demographic. How is living a little akin to driving around in a glorified minivan?

Badland: 
 

Acura - Transactions (2012) 1:50 (USA)

Acura - Transactions (2012) 1:50 (USA)

EXTENDED PRE-SUPER BOWL SPOT:

A :60 version will air in the 3rd quarter. "Transactions" features Jerry Seinfeld and Jay Leno competing to be the first in line to take delivery on the first Acura NSX.

 

Mini super bowl ad - saved by the tail?

The typical adventurous Mini drivers are at it again, this time they have somehow gotten themselves into a bit of a jam, leaning off the edge of a drawbridge in Istanbul about to tip over to the wrong side and into the watery grave below. No worries, toss anything useless out, including the jam-packed wallet, and perhaps the weight distribution will shift enough to lean the car back? Nope. Then, perhaps lowering the tail lift will "improve the downforce" enough to save them? Geeks, put your calculators away and just run with this idea for a minute, will it? Nope. The Mini Roadster has front wheel drive, they're doomed anyway. Ka-pow! Concept fail!

Adland: 
 

Coldplay - Paradise (2012) 4:44 (USA)

Coldplay - Paradise (2012) 4:44 (USA)

Coldplay and director Shynola of Black Dog Films UK team up again for the international sensation's latest hit, "Paradise." The video follows a young girl as she emerges from prison and revisits her old life.

 

Toyota reinvents everything, except the gratuitous bikini-girls in super bowl ads

Toyota Camry reinvents everything with a sneaky smirk. The reinvented baby doesn't poop. The reinvented plant fights crime. The reinvented rain makes you skinny. The reinvented curtains are made out of pizza. The reinvented blender plays Lionel Ritchie (warning, I might commit suicide with that which would get very messy)... and the reinvented couch is a bunch of bikini-clad babes. Oh but wait, it also "comes in male" which is greeted by a shrug from the apartment owner. Nothing makes gratuitous bikini-gals go down as easy as gratuitous bikini-guys. Wait, that came out wrong. Errr....

 

David Beckham for H&M Super bowl ad

Look, David Beckham is a pretty man, but even I got bored watching the slow pans across his heavily inked body. Not one single proper package shot (pun) made it to the end edit either. Once the camera teasingly pans down it reveals that the briefs he is wearing wears his name. That's great if you're David Beckham or a ten year old kid at summer camp, I guess. I'm not expecting much, certainly not in the way of a concept, since this is an H&M ad. I guess I just expected it to be more modern and less of a nod to the Calvin Klein ads of yore. Usually H&M's in-house crew are very good at pegging the trends & music just right.

This ad will air during the second quarter of the Super Bowl game on Sunday. It's the first time H&M has invested this heavily in TV advertising in the US.

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