It's time for the back to school ads, and Foot Locker puns around studying hard with alternative books and historical facts. It's a sneaker thing, see. Students will read "Dunkenstein" and "For Whom the Buzzer Tolls" in the Foot Locker reading room.
"It’s a Sneaker Thing" TV spots "Wright Brothers" and "Newton" were created by SapientNitro and produced by Biscuit Filmworks. They debut on broadcast TV networks, including MTV, ESPN, and BET to name a few, beginning on August 15.
Aaron Ruell, best known for his role as Kip Dynamite in "Napoleon Dynamite" directed the commercials in the campaign.