Is the end of the boys club found in emerging markets?

The sharp tack Lucia Elliott, whom I had the pleasure of chatting with at the CampaignBrief party, shares a few thoughts on the third days session in Cannes, called "Beyond Mad Men; Gender Balance in Creative Roles".

Adland: 
 

Foot Locker hits the books - of sneaker history - for back to school campaign.

It's time for the back to school ads, and Foot Locker puns around studying hard with alternative books and historical facts. It's a sneaker thing, see. Students will read "Dunkenstein" and "For Whom the Buzzer Tolls" in the Foot Locker reading room.

"It’s a Sneaker Thing" TV spots "Wright Brothers" and "Newton" were created by SapientNitro and produced by Biscuit Filmworks. They debut on broadcast TV networks, including MTV, ESPN, and BET to name a few, beginning on August 15.

Aaron Ruell, best known for his role as Kip Dynamite in "Napoleon Dynamite" directed the commercials in the campaign.

Commercials: 
 

Flying High - A Portrait of a Creative Pigeon

"We Pick Cherries is making a little ethical stand against pigeon holing and is questioning how hiring choices can sometimes be made in advertising.

But...

If a pigeon can prevail against pigeon holing..."

I see what you did there guys. Very funny. Being pigeon holed is as old as advertising itself (and that post is really old, it's from 1999).

Adland: 
 

Shootter.jp - challenge your twitter-pals to see who can score most goals

Just wasted too much time at Shootter.jp where you can challenge your twitter-mates to a game of virtual soccer/football. Sorta.

Adland: 
 

Foot Locker - Newton - (2011) :30 (USA)

Foot Locker - Newton - (2011) :30 (USA)

Newton is haunted by that little thing called gravity, and all he really wanted was some hang time.

 

Clever ad-idea found in Canon's "second shot" site.

Dear Canon, we see that you're making seconds shots for people who failed the first time, and we think it's very clever. I know you can't help me take the second shots of my daughters entire first year, which all died in a hardware crash of ginormous proportions, but taking second shots of hastily arranged eloping and whatever else you'll be submitted is a sweet little idea. Don't botch this up, I want to see pretty pictures and happy endings. Hurry up with that Vegas shoot already!

Adland: 
 

The Clear Pill - microsite selling the movie "Limitless" not brainpills

The Clear Pill is a site supposedly shilling thallanylzirconio-methyl-tetrahydro-triazatriphenylene "a powerful new class of psychotropic medication that merges various features of NDRI’s, NaSSA’s and SSRI’s. NZT works, in part, by maintaining higher levels of 5-HT in the synapse while increasing norepinephrine and serotonin neurotransmission by blocking presynaptic alpha-2 adrenergic receptors while at the same time blocking certain serotonin receptors."

Huh?

Aaaaaah, it's a clever microsite that's actually selling Limitless, the movie. Just like that guy with his fake iPhone hack in Times Square.

Adland: 
 

Abercrombie and Fitch offers to pay 'The Situation' & Jersey Shore cast to stop wearing its clothes

We already heard of the brand sabotage, where designers would gift Jersey Shore cast other brands bags & gear. Because it's brand-death to be seen in the hands of Snooki.
Now it's come this this: Abercrombie and Fitch offers to pay ‘The Situation’ to stop wearing its clothes. MTV has finally managed to create the anti-sponsorship show. Congratulations!

Adland: 
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