Target "Anthem" 2011 :30 USA

Target "Anthem" 2011 :30 USA

Madheart director Jan Gleie explores the joy of sport, as experienced by ordinary people, in a heartfelt new campaign for Target and Minneapolis agency Peterson Milla Hooks. The group of 15-, 30- and 60-second spots, promoting C9 active-wear by Champion, consist of real-life vignettes of people passionately engaged in running, bike-riding, weight training, golf and other athletic activities. The visuals have an evocative, poetic sense in support of the tagline, “Life Well Worn.”

Tim Moore

Editor/VFX Artist Tim Moore Joins Filmworkers Nashville

NASHVILLE—Award-winning editor and visual effects artist Tim Moore has joined Filmworkers, Nashville. A multi-talented artist, skilled in a variety of editorial and visual effects platforms, Moore arrives from Storyville Post, Nashville, where he primarily worked on television commercials. His credits include campaigns for the Nashville Predators, Pigeon Forge and RBC, Bank. He recently won a Gold Addy for Special Effects, for his work on a campaign for the Tennessee Lottery and The Buntin Group.


'tis International Talk like a gentleman o' fortune tide day. That is, talk like a pirate day.

Hello! `Tis International Talk like a sea dog tide again. Fer th' past six voyages, we`ve amused ourselves (on accoun' o' we be so easily amused) wi' changin' th' site ever' this tide ever' voyage t' talk like a sea dog. I be shoutin' like a mutinous reef monkey at my own prank. This will be the last year we pull this stunt.

It's a bit difficult to pull off, see, and this year you can only see that the words have changed to pirate-talk in the retweets & comments, but not in the posts. The site has simply grown too large for full-on pirate. Oh nay! What a shame! Ya scurvy dog who ortin' t' be keel hauled!


Ad Chat - Ron Smrczek

This Monday we chat with Ron Smrczek the Executive Creative Director of TAXI Europe. You can catch up with him on twitter as @smrczek where he shared many interesting links.

What's your favorite funny story about yourself?
- I used to be a serious ten-pin bowler.

What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?
I've been given this book several times from different people. I have three copies of it. And I always pick it up when I need some inspiration – "It's Not How Good You, It's How Good You Want to Be" by Paul Arden.

Who was your favorite mentor and why?


Return of the insight - Poke London & young creative council

Use the source Luke...

It's too late to submit your entries for Return of the Insight, but not too late to jot down the date for the Young Creative Council Insight Do-Shop which is Thursday the 22nd of September at Poke London. Some of the best planning minds from around the galaxy will come forth and pass on their knowledge to you if you chose to attend. We can not let the dark forces win.


International Talk Like A Pirate Day Campaign

So word on the street is that Sept. 19th is Talk Like A Pirate Day. It's a fairly old holiday (about 16 years old) but I have never heard of it until a friend of mine sent me a note about it.

International Talk Like a Pirate Day is a parodic holiday created in 1995 by John Baur (Ol' Chumbucket) and Mark Summers (Cap'n Slappy), of Albany, Oregon, U.S., who proclaimed September 19th each year as the day when everyone in the world should talk like a pirate. According to Wikipedia, an observer of this holiday would greet friends not with "Hello," but with "Ahoy, matey!"


Photographer parodies a Justin Bieber video with the song "Pay me" about infringement

Tokyo-based editorial photographer Irwin Wong channels Justin Beiber in this music video where he croons "pay me pay me pay ooooh, pay me" to all those who won't cease and desist.

This song goes out to all my photographer homies who have had their copyright infringed!

On Irwin's own blog he launched this song as "the long awaited single from washed-up pop artist Irwin W. is out. Irwin W. - who is not me although he incidentally looks and sounds exactly like me, is actually the Scottish-Japanese former-frontman for the 80′s photography-based rock band High ISO." Ha!


DDB UK Remember a Charity and legendary stuntman Rocky Taylor break world record

The Remember A Charity Week aims to encourage more people to, after they have looked after friends and family, leave a gift to charity in their will. DDB UK found the perfect spokesperson, legendary Bond movie stuntman Rocky Taylor who is now 62. Since his skillset is "stunts" rather than speaking they had him break stunt record. The record for the largest breakaway glass structure smashed by a car was last broken on the set of the 2002 film Die Another Day, and it was smashed again the day before yesterday by Rocky. He added the extra twist (pun!) of slamming a car into it while it was spinning.


What do girls look at? Man dresses up with hidden cameras to find out.

Anthony is a well groomed, handsomely fit and very curious man who wants to know what do women look at when they first meet him. So, he dressed up with four hidden cameras placed on his body to conduct this very important market research/experiment. He is armed (hehe, pun) with a crotch cam, a bicep cam, a butt cam, and a glasses cam. The cameras record his "I'm a lost tourist" interactions with women around New York City, and unsurprisingly his biceps, butt and crotch is being checked out at each interaction. By the end of the experiment two lovely young ladies decide to walk with him half a mile to his destination. Wonder what perfume he was wearing.