Eric Saarinen
 

Director Eric Saarinen Joins Bully Pictures

LOS ANGELES Director/cameraman Eric Saarinen, a winner of five Clios, a Cannes Grand Prix and numerous other awards for excellence in advertising, has joined Bully Pictures for exclusive national representation. Saarinen is widely considered one of the industry’s top directors of automotive advertising, with recent credits including Chevy, Fiat, BMW and Jeep. Many have credited him with having redefined the car genre through his use of unique visuals and engaging stories. His work, in fact, extends far beyond cars, touching virtually every product category and advertising genre, and also includes feature films and documentaries.

Adland: 
 

Top Comedy Feature Director Dennis Dugan Heads to Crossroads

Continuing its long tradition of signing top feature directing talent, Crossroads has added filmmaker Dennis Dugan to its impressive roster. Long considered one of the industry's top comedy feature directors, with classics such as Happy Gilmore and Big Daddy to his name, Dugan now brings his talents to commercial film production for his work with Crossroads.

"Everyone at Crossroads is delighted to be working with Dennis," noted Crossroads owner/EP Cami Taylor. "He's extremely well-known and accomplished in the comedy features space, yet is perfect for commercials. We're looking forward to establishing such a talented director in our arena and to spending time with such a smart and funny guy."

Adland: 
 

Respons to the impossible brief: Palestinians & Israeli share blood

At Cannes in 2010, BBR Saatchi & Saatchi, Israel launched the impossible brief - a challenge to creative minds around the world to present ideas that would bring Palestinians and Israelis closer together.

The winning idea is this one, the blood relations project, how can you hate someone who has your blood pulsing through their veins?

Case study film:

روابط دم

Commercials: 
 

Harley-Davidson - Baby - print 2011

"Harley Spirit. You're born with it." and so as the baby cuts his/her own umbilical cord we deduce that riding harley's is all about freedom. And making mom really worried. Babies are such an advertising trope, it's a little weird at times.

Commercials: 
 

Taking branding to a new level, ink-logos

You've heard of the people who work at ad agencies who tattoo the agency logo on them. Not all logos were created equal though, some really are better than others, and to take it one step further there are those who ink real brands on themselves. This weekend Danny Corrales, aka @coolsideburns the AD you've seen at CP+B, BBDO and as a teacher at The Creative Circus, declared his love for Converse All Star and that classic logo by having them inked onto his ankles. Positioning is everything.

It probably hurt like a motherfucker, but we think the results are worth it. Nicely done Danny.

Adland: 
Original
Tom De Cerchio
 

Director Tom De Cerchio and Incubator Find a New Home at Original

LOS ANGELES-Director Tom De Cerchio and his production company, Incubator, have joined bi-coastal production and post production company Original. De Cerchio is one of the most successful comedy directors in advertising and a winner of three AICP Awards among many other honors. His Bud Light spot, Limo, is in the Advertising Hall of Fame and is listed among USA Today's Top 20 Spots of All-Time.
Original Partner/Executive Producer Joe Piccirillo called De Cerchio a superb storyteller whose work continues to improve and evolve. "I have been a fan of Tom since we were both at the same production company in early 90's," Piccirillo says. "I am thrilled to have him be part of the Original family. Tom's work has always been able to stay so current and feel fresh."

Adland: 
Andy Garcia
Dark Light Pictures
 

Andy Garcia Joins Dark Light Pictures as a Commercial Director

“Ocean's Eleven” star directs Whirlpool campaign for Latin American markets.

HOLLYWOOD—Andy Garcia has signed with Dark Light Pictures for representation as a commercial director. In his debut with the company, Garcia has directed a campaign for Whirlpool and Buenos Aires agency Madre that will air across Latin America and South America.
Although best known for his work in front of the camera, Garcia has a number of credits as a director in television and film, the latter including The Lost City, a 2005 film (in which he also starred) about a Cuban nightclub owner whose family becomes embroiled in the violent transition from the dictator Bautista to Fidel Castro. His alliance with Dark Light, however, marks his first foray as a director of commercials.

Adland: 
 

Department of Housing and Urban Development "Frozen" 2011 :60 USA

Department of Housing and Urban Development "Frozen" 2011 :60 USA

The spot features vignettes of ordinary people "frozen" in their everyday routines, not knowing what to do when faced with the threat of losing their homes. A woman stands on her lawn oblivious to the sprinkler soaking her bathrobe; a factory worker stares into space.

 

10 Things That Scare Creatives

Some things are even scarier than ghosts and zombies. In honor of Halloween, here's a list of 10 things that can scare the bagezus out of Creatives (in no particular order).

1. Moving deadlines--especially those that move closer, rather than farther away.
2. Computer crashes, a.k.a. the color wheel of death--especially if the work hasn't been saved.
3. Clients who think they are creative. They say their line or visual idea is just an example, but you know they really want you to use it.
4. There's no beer left in the kitchen fridge. Or bottle of booze in your desk. Or your AD/CW's desk. Or our Account person's desk.
5. Being forced to use Comic Sans. Because it's the brand font.
6. Being told to modify an idea someone else did that was cool and retrofit it to the project.

Adland: 
 

FX Networks’ American Horror Story Promo - (2011) :30 (USA)

FX Networks’ American Horror Story Promo - (2011) :30 (USA)

PrimalScream Music & Sound has re-recorded the iconic music of classics Halloween and The Exorcist for a chilling promo campaign for the new FX Networks’ series American Horror Story. The series is a new psychosexual thriller from the creator of Nip/Tuck and co-creators of Glee and centers on the Harmon family who move to Los Angeles as a means to reconcile past anguish. The all-star cast features Dylan McDermott as Ben Harmon, a psychiatrist; Connie Britton as Ben’s wife; Taissa Farmiga as the Harmon’s teenage daughter; Jessica Lange in her first-ever regular series TV role as Constance, the Harmon’s neighbor; Evan Peters plays Tate Langdon, one of Ben’s patients; and Denis O’Hare as Larry Harvey.

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