Projection mapping on the Manhattan Bridge netted Best Exhibition at The DUMBO Arts festival

Resident Creative Studio designer Sina Taherkhani bridged the gap between reality and fantasy, helming a team of animators and VFX artists charged with creating, "As Above, So Below" one of a three-part immense-scale projection/mapping installation entitled, "Immersive Surfaces."

The high-resolution content transformed the Manhattan Bridge into a transparent portal to a surreal world where larger than life people float in zero gravity. "Immersive Surfaces," which kicked off The DUMBO Arts Festival this past Friday and attracted crowds in lower Manhattan again on Saturday and Sunday evenings, netted "Best Exhibition" honors at the festival.

It's pretty cool, lets watch:

Adland: 
 

Orangina - L'Ours Orangina vs La Bimbo - SERIAL PLAQUEUR - (2011) :30 (France)

Orangina - L'Ours Orangina vs La Bimbo - SERIAL PLAQUEUR - (2011) :30 (France)

The creative posse Fred & Farid are turning up the weird on Orangina again. Hit up Facebooks french Orangina page and you too can play along. In this clip, the serial plaquer tackles a bimbo walking down the street.

 

Will.i.am shows off love for paragraph breaks and exclamation marks in AdAge

.. oh yeah, and there's something about "Make Conversations, Not Ads" in there too. See What Does 'Communiting' Mean???. Dance down his paragraph breaks to find the point:

we have marketed so much that we have killed communities...
we have marketed so much that we have harmed our customer...
we need to conduct business in a manner that enables and sustains communities...
COMMUNITING is about COMMUNICATION between people and companies that enables or sustains a COMMUNITY...

Adland: 
 

Take this lollipop - I double dare you

I dare you to take this lollipop. It'll connect via your facebook account and suddenly you're spying on a very creepy dude who is.. spying on you. Points for the extra creepy detail of a tricycle in the corner of creepy dudes room.

Adland: 
 

Bear hug vs Bear hug - who is inside that suit?

Lets start with this one, it's a pro-bono ad created and shot by Florian Meinberg in 2009 who explains: "it was a spec with no real client. I just liked my idea so much that I just had to shoot it."

Badland: 
Adland: 
 

Neutrogena - Expression Lines - Magazine ad with strings attached.

Neutrogena - Expression Lines - Magazine ad with strings attached.

With a clever analog trick that will soon be obsolete - seeing as little babies think magazines are broken iPads - Neutrogena removes expression wrinkles as soon as you take the jar....

 

Advertising in schools - in the books, in the cantina and now on the walls.

We've long joked about the captive audience that is middle school students here on adland, predicting that ads at school would be commonplace in a not so distant future. It's clearly here, as Philly.com reports that the Bucks County's Pennsbury School District has sold out proper.

In what administrators say is a first in the Philadelphia area and probably the state, the Pennsbury school board signed a contract with a national advertising agency that could boost the district's battered budget by as much as $424,000, while giving the firm's clients access to the habitat of 10,950 children, tweens, and teens.

Adland: 
 

Ad Chat - Evan Brown

Give it up for our dear friend and sharp-as-a-tack creative, Evan Brown, Sr. Copywriter at TBWA\Chiat\Day. Get to know him a bit better by following him on Twitter at @strawberrycough.

Let's get it started...

What's your favorite funny story about yourself?
Three days after 9/11, I was in London, walking with a friend when we were stopped by some BBC reporters. I thought they wanted to interview us about what happened and started to panic. But they were doing a show on Britain's best loved children's poems. They asked us to read the first stanza of "On The Ning Nang Nong." I ended up reading it jointly with my friend to hide my non-Britishness. Wait. Was it supposed to be a "ha ha" funny story?

Adland: 
 

Zombies are coming!

You don't have to be a zombie fan to know that AMC's The Walking Dead season 2 premiers this weekend! I'm really exciting, especially with all the ads everywhere. How can you miss the teasers on TV and the banners plastered all across the NYC Subway system

For those who don't know about the show, the second season is scheduled to premiere on October 16, 2011 and will feature 13 episodes and the story focuses on a group of survivors in Atlanta trying to make sense of WTF happened.

And beyond AMC's ads, other companies are getting into the mix as well. Sears launched its Sears Zombie Apocalypse that is supposed to cater to both humans and zombies. The human section features athletic shoes for you to run faster I supposed and groceries to replenish your supplies.

Adland: 
 

Scion - Zeus & the Scion Release Series xB and xD - (2011) :30 (USA)

Scion - Zeus & the Scion Release Series xB and xD - (2011) :30 (USA)

SAN FRANCISCO - Back in June, global creative agency ATTIK summoned Zeus for its inventive cross-media campaign for the limited edition Scion tC Release Series 7.0, shining new light on Greek mythology's father of all Gods and men and driving sensational marketing effectiveness. In the first two weeks alone, even before a national TV buy kicked-in, that campaign achieved over 13.5 million impressions, while exponentially expanding Scion's fan-base across its www.YouTube.com/Scion and www.facebook.com/scion channels, and well beyond.

Zeus is now back in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades). More information on each is available now at www.scion.com/releaseseries.

To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK's creative leaders including co-founder and executive creative director Simon Needham, creative director Ron Lim, digital creative director Jacob Ford, art director Michael Cornell and copywriter Andy Sciamanna undertook the arduous journey to Mount Olympus.

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