More Fanta, Less serious from Psyop

This new series of spots are about discovering what makes the Fanta World so special through showcasing different moments of the day in each character’s life. This time we revealed more about their own perspectives, by telling the story through their eyes and at the same time revealing more of their own personalities. This gave us a more intimate understanding of why each character is so special - what makes them laugh, who their friends are and what they're into.


Groupon: "Medical sedatives are no match for the world's greatest sleep aid: depression."

Groupon are trying their best to do a Woot-funny quirky tone of voice still, but just like their superbowl ads, which were pulled off the air, their twitter jokes are offending a whole bunch of people. The joke:

Medical sedatives are no match for the world's greatest sleep aid: depression.

had people complaining in the comments (and by extension, on their facebook pages - propelling the negative reaction) about Groupon's jokes at once. It has now been removed.


Studio Total, the unconventional agency that does unconventional ads

I've made a date to meet Per Eriksson, Creative Director at Studio Total over a coffee. One of the people responsible for the Zombie invasion in Stockholm an otherwise ordinary Friday the 13th for Canal+. One of the people who donated 100000 kronor to the Feminist Party so that they could burn it. The guy behind the worlds biggest iPod dock a.k.a the wall of sound.

I half expect something strange to happen, perhaps studio total will crash in through the windows of the café, instead of using the door. Their ad ideas have always seemed to be about taking another route in,


One good thing comes out of Japan tragedy: Gilbert is fired.

There is such a thing as "too soon", even in comedy, and @RealGilbert was tweeting jokes about Japan too soon. He has deleted the jokes, and explains: I was born without a censor button. My mouth & now email will continue to get me into trouble..

The jokes?
"Japan called me. They said ‘maybe those jokes are a hit in the U.S., but over here, they’re all sinking."
"I was talking to my Japanese real estate agent. I said ‘is there a school in this area.’ She said ‘not now, but just wait."

Not everyone was offended: Been reading your tweets. More than a few of you have said, "Fuck 'em if they can't take a joke." Yup, those are true Gilbert Gottfried fans

Aflac however, wants nothing more to do with Gilbert voicing their duck and have issued a statement to CNN

"Gilbert's recent comments about the crisis in Japan were lacking in humor and certainly do not represent the thoughts and feelings of anyone at Aflac"
"There is no place for anything but compassion and concern during these difficult times", said Michael Zunda, the company's senior vice president and chief marketing officer, who added the company was giving the Red Cross 100 million yen for disaster relief.

Aflac is the top foreign insurance company in Japan . As someone who can't stand that duck, I hope Aflac reconsiders spokesanimal completely now that the Duck has lost its voice.

Gilbert was never the voice of Aflac ads in Japan, as we reported here in 2003.


Ads on Condoms?

Ads can pop up *cough* in weird places.


Creatives help Japan - what we've seen so far.

The degree of destruction in Japan is hard to fathom, but some creatives got on the brief to encourage donations in various ways at once. Like the news about the earthquake and tsunami, twitter is full of messages on how to help.

First one we spotted was @VictorsnSpoils tweeting about T-Shirt designs at threadless where they ask you to create an inspirational tee around the theme of "Sunrise.", or simply vote and buy as a way to get involved. It's quicker to text the Red Cross some money, but of course there's people out there who want to use their design skills for a good cause.

Next we found that @Bing is tweeting they'll help if you retweet this;