adidas "Y3 Fall/Winter 2016" (2016) 1:50 (USA)

adidas "Y3 Fall/Winter 2016" (2016) 1:50 (USA)

Sound of glitches and glitchy typefaces and very cool clothes abound. Morose models in minimalist clothing stumble upon a former site of a rave, run through strangely lit underground passageways and emerge into the harsh light of reality only to get chased by a helicopter.

 

PSA - #SaveaLifeHack (2016) :30 (Canada)

PSA - #SaveaLifeHack (2016) :30 (Canada)

“Most people are aware that distracted driving is dangerous,” notes Angus Tucker, ECD at john st., the agency behind the campaign. “But the temptation to check our phones is so strong, especially when we hear a notification come through, it can outweigh the danger.”

 

Air New Zealand "Safety in Hollywood" (2016) 5:07 (New Zealand)

Air New Zealand "Safety in Hollywood" (2016) 5:07 (New Zealand)

Rhys Darby calls Anna Faris for help to create an in-flight safety video. Here we have proof that women can be funny as this normally tedious routine of put-your-cigarettes-out and bags-under-your-seat is hilarious at times.

 

The Transport Accident Commission wants you to meet Graham

The Transport Accident Commission in Victoria, Australia, has collaborated with a leading trauma surgeon, a crash investigation expert and world-renowned Melbourne artist Patricia Piccinini to produce Graham.

Adland: 
 

McDonald's "Unbelievably huge" (2016) :30 (Ireland)

McDonald's "Unbelievably huge" (2016) :30 (Ireland)

For the first time ever, McDonald's is launching its Monopoly promotion globally. In Ireland, this is big news. No, strike that. It's huge news.

 

McDonald's "Gvavicheese VA" (2016) 1:26 (France)

McDonald's "Gvavicheese VA" (2016) 1:26 (France)

This ad is a spoof of Gravity. And it is hilarious. Dabitch quipped that French food is so good they have to make really good McDonald's ads to make up for it. I tend to agree.
"Are their pickles on there?"
"You know there are pickles, man!"

 

adidas "Creating new speed" (2016) 1:00 (USA)

adidas "Creating new speed" (2016) 1:00 (USA)

Athletes chase a rabbit in a burning cane field area in South Florida known as Muck City.

 

Michelin "Beyond the driving test" (2016) 1:30 (USA)

Michelin "Beyond the driving test" (2016) 1:30 (USA)

Michelin is on a mission to ensure tire safety becomes part of the driver's ed by 2020. They already have 31 out of 50 states in the US committed to make this happen. And now they've teamed up with Australian band 5 Seconds Of Summer to get the word out.

 

Hulu "Summer trip" (2016) :30 (USA)

Hulu "Summer trip" (2016) :30 (USA)

Did you know you can totally ignore the scenery in this great country and keep your eyes glued to your tablet and Hulu? It's true. Hell, you might as well just stay home with a bowl of snacks, save some money, you know.

 

Hulu "Family room" (2016) :30 (USA)

Hulu "Family room" (2016) :30 (USA)

There's always something good on Hulu when you sit in the family room and pay 7.99 a month for content. This spot is oh so quiet it feels like Hulu wants us to turn the volume down on it.

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