Adland's adnews


McDonald's and Visa pass on Super Bowl XL

According to an article from MediaWeek claims that Visa and McDonalds are going to refrain from ads during the Super Bowl in order to put those dollars towards the Winter Olympics Torino, Italy, which begin 5 days after SBXL.

Both are heavy Olympic advertisers and reason that their dollars will buy more exposure over the two-week Olympic run than 30 seconds during the game. One 30-second unit in the Olympics sells for about $700,000, roughly one-third the price of the upcoming Super Bowl.
"Spots in the Olympics are much cheaper, so you can run several to make up for the audience you would get in one Super Bowl spot, and there is no scrutiny about the creative level of commercials during the Olympics," said one media agency executive who buys ads for clients in both events.

The price for a 30-second spot is still at $2.4 million, which makes this year the third time in five years the price has not increased.


Ingnited Minds' band takes on Secret Santas

Ignited Minds, an advertising agency out of Los Angeles, has created a fake metal band, or hired a band, called Karkis (there's also a myspace site here) in order to take on what they consider "one of t


EU relaxes rules on product placement

This week the Culture and Audiovisual Affairs Council has presented a proposal for an amendment to the "Television without Frontiers Directive" originally created in 1989; a process which begain back in May of 2002. The Commission hopes the amended directive will be better suited to the age of convergence.

Currently, product placement is generally banned in all European countries but Austria, unless an imported show is being aired.

The Commission wants to leave the choice to member states whether to authorise product placement, but the proposal says it must be subject to some obligations: The product placement must be made clear in some way at the beginning of the broadcast concerned, the goods may only be placed, not praised, product placement must not take place in programmes for children, and some goods, like tobacco and prescription medicines, may not be placed.

For those who are curious, there is a PDF draft you can view here. (18pages/129kb PDF)


Ford returns to advertising in gay and lesbian publications

Early last week, adgrunt blondino posted about Ford Motor Company pulling ads for its Land Rover and Jaguar lines from gay and lesbian publications after the American Family Association threatened with a boycott. Ford claimed it had nothing to do with the influence of the group but was due to budgets. Now, Ford is going to be running corporate ads featuring their full lineup in gay pubs.

"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue to rest," wrote Joe Laymon, Ford's group vice president for corporate human resources.

They will not be forcing their luxury brands to resume their specific ads.


TAXI launches ihaveanidea campaign

ihaveanidea, Advertising's Intellectual Archive in Canada, partners with TAXI and Academy Award winning director Michael Downing to create the Internet campaign "Share ads, Talk ads, Know ads'" (which sorta, nay, exactly describes this place too *wink*) which humorously illustrates how great ad


Speaking of New Ad Awards ...

And ones we don't need. This item was buried way down deep in Monday's Times. (Stuart Elliott ignored it completely, as usual.):

An insurgent group, the Victorious Army Group, has extended a deadline for a Web design contest, according to an Internet posting. The group has set a Jan. 15 deadline for submissions of a design "worthy of the group's reputation and the reputation of the jihad and the mujahedeen," according to a translation provided by the SITE Institute, which monitors jihadist messages.

The winner is promised "God's blessings" and the opportunity to fire three long-range rockets at an American military base.

It's no Cannes Lion, but it will probably look better in your book than, say, an Addy. (And it does come with some serious hardware.)