Adland's adnews


Domino's Pizza "cave man couch"

A contender for the silliest promotion of the year, Domino's Pizza has put together what they are calling the "Cave Man Couch". Touting it as a" gift for the 'caveman' who has everything", the price tag for this promo item rings in at $30,000 USD, which doesn't include the $5,000-7,000 shipping fee or sales taxes.

It's also filled with cross promo items such as a Xbox with three controlers, XM Radio with one year service, Nextel cell phone and NASCAR headset, Domino's Heat Wave hot bags to keep pizza warm, and Coca Cola beverage cooler. Not a part of the couch but also included is a Kodak Easy Share camera and a years supply of Old Spice deodorant and body spray.

A neat idea but will anyone fork out that much to have it or give it?


Virgin Mobile Campaign with 'Super Buff' bikini-clad female bodybuilders

James Kydd, brand director for Virgin Mobile, said:

"Our Christmas camera phone promotion this year is all about getting your mitts on our super-buff range of mobile phones. We're building on our reputation for providing young, entertainment-hungry online users with irreverent new material by sponsoring a quirky bodybuilder animation series from 12foot6, the creators of last Christmas' cult Dog Judo animations. In addition, we commissioned Rainey Kelly Campbell Roalfe/Y&R to create an eye-popping set of viral clips starring Super-buff Gran who has to be seen to be believed! All the creative material features in a new online connected marketing campaign planned and implemented by DMC to integrate with the forthcoming print, outdoor poster and radio strands of the promotion."

Wanna see the bikini-clad female bodybuilders, inckuding a super-buff granny in action? Head over to, or hop straight to the Super buff granny movie in Quicktime at DMC's site. The cheeky video clips in the campaign were made by 12foot6 and Rainey Kelly Campbell Roalfe/Y&R.
Read more to see the press ads that go with it.


Quark hopes other shops will follow Cramer-Krasselt

Quark today released a press release touting the fact that Cramer-Krasselt has committed to QuarkXPress 6.5. Yippie. From the press release:

"Quark has been extremely supportive throughout this process," said Dave Botma, production graphics director of Cramer-Krasselt. "The core features of QuarkXPress 6.5 and the XTensions modules enable our users to express their creativity and meet the needs of our clients. Furthermore, the assistance of Quark's field team, coupled by their desire to work with us to provide us with the best possible service, gives us a sense of a true partnership."
"We are appreciative of the commitment by Cramer-Krasselt to use QuarkXPress for their creative work," said Richard Pasewark, vice president of sales for the Americas, Quark. "Cramer-Krasselt's results are indicative of the breadth of functionality and production capability found in QuarkXPress. Their continued input on the product will enable us to deliver new enhancements for them and other customers in this important market."

This new version of Quark uses the new logo Dabitch posted about in BadLand back in September.


Ford is not for homosexuals

According to this article in Americablog, Ford Motor Company have decided to stop advertising in gay press after the American Family Association threatened with a boycott.