If you watched Comedy Central over the Thanksgiving holiday weekend, you might have caught its broadcast of the Thanksgiving "Holiday Parade from Hell, MN," produced by Los Angeles' Riverstreet Productions.
Set in the fictitious Minnesota town of Hell, the spots star Scott Adsit, a Second City alum, and former "Daily Show" correspondent Beth Littleford, as hosts who provide commentary on the parade floats, which have titles such as "Dad's New Wife," "DUI"--a.k.a. "Drunk Uncle Invitational," and "Cousins with Benefits." The floats take inspiration from the hard cold reality of many family Thanksgivings and the dark, often uncomfortable, but funny truths.
The campaign promotes Comedy Central's Xbox promotion, in which an Xbox 360 was given away every hour during the four-day Thanksgiving weekend.