Sodastream decided to run with the same SB tactic as last year, with their "Sorry, Coke and Pepsi" 'banned' super bowl ad controversy, and it was all going rather swimmingly until Oxfam suddenly entered the picture.
Super Bowl XLVIII is days away, and we've got the Super Bowl Ad Spoiler Alert ready for your viewing pleasure. We'll update it (as usual) as we get closer with air times and any other info as it becomes available.
***SPOILER ALERT*** - UPDATED 1/31 - Updated 1/29
There's not a lot of big surprises (that we know of) in the line up for the ad bonanza this year. It's your usual suspects with a mix of animals, celebrities and explosions. But, then again, we still have some advertisers that haven't shared or even hinted at what we'll see, so you never know.
Intuit, a tax preparation company, will be showing up for its Super Bowl in February 2014. According to Business Insider, there's a twist--Intuit will not be running a :30 ad for itself, but for a client.
"We wanted to do a series of firsts," CEO Brad Smith told Business Insider. "It's the first time a company will buy a customer an ad, and it's the first time a small business will be showcased among all those big national brands."
Hell froze over this Super Bowl. PETA actually said something nice about our profession.
New Orleans — With a power outage, a Destiny's Child reunion, and a questionable last-minute call, this year's Super Bowl was full of surprises. But no surprise to PETA was the kinder direction that this year's crop of ads took: This was the first Super Bowl since all of the top 10 advertising agencies in the U.S. agreed never to use great apes in their ads—and sure enough, not one of this year's ads featured a chimpanzee or other great apes, and many used computer-generated imagery (CGI) to portray other animals.
Although Oreo was one of the few stars of the Super Bowl they were very quick to capitalize on the power outage with the print ad above. Walgreens and Audi were also quick to react, albeit not as visually. Still, it was yet another way to get more of that coveted earned media with little to no expenditure. I would argue that the tweet versions were more conceptually relevant although after this years Super Bowl, I'll take what I can get in terms of good communication.