Brazil

 
 

A.C.Camargo Cancer Center/Warner Brothers - Super Formula - case study (2013) Brazil

A.C.Camargo Cancer Center/Warner Brothers - Super Formula - case study (2013) Brazil

KLEENEX WARNING.

 

MTV "Elvis is Death" (2013) 1:25 (Brazil)

MTV "Elvis is Death" (2013) 1:25 (Brazil)

Elvis isn't dead. He's death. And he's back to save us all from bad music. This promo reminds me of the kind of promos MTV in America used to run. You know...before they stopped playing music.

 

Bon Vivant "Grater Card" (2013) :28 (Brazil)

Bon Vivant "Grater Card" (2013) :28 (Brazil)

I kind of want one. This would come in handy for sure. However, my wallet would smell like cheese. And then I'd want to eat my wallet.

 

UOL 89FM creates Rock Snooze app

Brazilian radio station UOL 89FM has been sleeping for six years. But now they're back. And with the help of death metal band Sepultura's leader Andreas Kisser they want you to wake the eff up. And they have just the app to make you do it.

Rock Snooze is simple: your alarm goes off, and you hear Andreas laying down a bone crunching riff. If you dare hit the snooze button, next time the alarm goes off, Andreas makes it louder. And so on.

So far, it's working well. Not to mention the fact people are tuning back in to UOL 89FM. Which is awesome. I can think of no better way to wake up than with Kisser's guitar shredding my eyes open every morning.

Commercials: 
 

Nissan Sentra - Delft blue People -Brazil print ad

Lew'Lara\TBWA explains: "The campaign was created for the launch of the new Nissan Sentra with 6 airbags. To reinforce the car's high level of safety, we created ads that show, in a playful way, how fragile people are." Yes, as fragile as Delft Blue /Delftware pottery. Or as fragile as our willing suspension of disbelief regarding massive photoshop jobs.

Commercials: 
 

Red Cross - Donate Example Action for Clube25 #donateexample - (2013)

Red Cross - Donate Example Action for Clube25 #donateexample - (2013)

Red Cross has a problem with blood donors being irregular. Take recent events in Boston as an example, lots of people donated blood to help, which menas banks there are full up (yeay!) but blood is like milk, it doesn't keep forever so if you're of the donating sort you should try to schedule your donations a few times a year to help keep levels up.

 

Dove Men Care - Women's shampoo / slow motion hair - (2013) :90 (Brazil)

Dove Men Care - Women's shampoo / slow motion hair - (2013) :90 (Brazil)

Using women's shampoo gives you women's hair - or this is how the conversation goes in this ad:

-"Diego..."
(ah-ah-music is heard as fantastic-looking hair moves in slow-motion like a halo around the other mans head)

-"Yes?"

 

Limonada Reserva - CCTV robbers star in january sale ad

Limonada Reserva - CCTV robbers star in january sale ad

Last month, Reserva shop was broken into. This month, the thieves are starring in a CCTV ad for the very same shop. Not only is the shop getting a lot of press attention, the shoplifting fashion-addicts might even be caught. Clever.

Supers say:

"It's not necessary to break the window. Just come in! Inventory clearance: up to 40% off."
"Jeans, Bermudas, polo shirts, tops."
"Hurry! Why are people doing such crazy stuff for Reserva?"

 

LEICA - M-MONOCHROM "Soul" - (2013) 1:42 Brazil

LEICA - M-MONOCHROM "Soul" - (2013) 1:42 Brazil

Vellas (née Felipe Vellasco) began as an art director and now directed this soul of a brand story about the Leica camera.

 

Limppano Pórus Bath Sponge - Dirty mind / sex / greed - (2012) Brazil

No matter how much you wash, you can't get rid of a dirty mind. This indisputable truth depicted by overly detailed illustration, one head full of greed and another full of sex, both looking at the bath sponge that can not save them. But it'll get your body properly lathered and clean, as bath sponges should. Giovanni+DraftFCB Brazil did this.

Commercials: 

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