Last month, Reserva shop was broken into. This month, the thieves are starring in a CCTV ad for the very same shop. Not only is the shop getting a lot of press attention, the shoplifting fashion-addicts might even be caught. Clever.
"It's not necessary to break the window. Just come in! Inventory clearance: up to 40% off."
"Jeans, Bermudas, polo shirts, tops."
"Hurry! Why are people doing such crazy stuff for Reserva?"