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Fendi "Women's FW acessories 2014-15" (2014) 1:00 (Italy)

Fendi "Women's FW acessories 2014-15" (2014) 1:00 (Italy)

Carolina Melis directed and designed this intriguing piece for Fendi. Far from showing the usual bored looking models strutting up and down the catwalk, this video uses geometric shapes and colors to make the purses and wallets pop.

 

Audi A3 Sportback “Welcome tomorrow” (2014) :45 (Italy)

Audi A3 Sportback “Welcome tomorrow” (2014) :45 (Italy)

Audi gets shows off its techy side using projecting mapping in this DDB Verba Milan spot. I wish I had 4G and wifi in my car, man! Actually, I wish I had a projection mapper, too. That'd be great at all my hipster-themed parties.

 

Sognid'oro STAR chamomile tea: don't drink and drive.

This print ad for chamomile tea goes with the television spot featuring the benefit of getting kids to drink Sognid'oro STAR .

Commercials: 
 

Donnamag: SOS PMS - the app for men (2014) :30 (Italy)

Donnamag: SOS PMS - the app for men (2014) :30 (Italy)

The animations tell us that throughout history, it was PMSing women that caused all the trouble. Apple in the garden of Eden? Because PMS. Trojan horse? Because PMS. "Let them eat cake"? Because PMS.

 

Star Sognid'oro - Don't Drink and Drive - (2014) :45 (Italy)

Star Sognid'oro - Don't Drink and Drive - (2014) :45 (Italy)

To sell the unique features of a chamomile relaxing tea DLV BBDO Rome shows us the site of a dramatic toy car accident. The nutcrackers have been toppled over, the toys are strewn about the room and the driver, oh the poor driver, is snoring on the soft carpet.

 

Heineken "The Experiment" (2014) 2:20 (Italy)

Heineken "The Experiment" (2014) 2:20 (Italy)

Here's a responsible drinking campaign from Heineken from Publicis Milan, starring DJ Armin Van Buuren. The idea was simple-- if the DJ's play banging music, people will drink slower and dance more.

 

Honda SH mode 125 "This must be the world" (2013) 1:30 (Italy)

Honda SH mode 125 "This must be the world" (2013) 1:30 (Italy)

This must be the rain and the sun and colors. This must be a European spot for a Honda Scooter, directed by Luigi Pane.

 

Lexus IS Hybrid - Trace - (2013) (Italy)

Lexus IS Hybrid - Trace - (2013) (Italy)

Whoah, this is tablet-game brought to life. Remember those special pens and toy cars you could get at toy stores, where if you drew a line the car would follow the line? This is like that but with a real car, formula 1 driver Jarno Trulli, a huge hangar of space, and special game areas where you had to pick up bonus points along the way. Passengers designed a race-track in real-time on a touch tablet, and Jarno Trulli would drive the road drawn. Fast. Points would be detracted for any sliding outside the lines and failure to pick up bonus-packs.

 

Heineken "Wall of Opportunities" (2013) 2:15 (Italy)

Heineken "Wall of Opportunities" (2013) 2:15 (Italy)

Heineken created an installation for Milan's design week. It looks a bit like Cirque du soleil, except on a lower budget. It's nice to know if I drink Heineken my dreams will come true. And here I've been avoiding that skunk like the plague.

 

Heineken "The Seat" (2013) 2:15 (Italy)

Heineken "The Seat" (2013) 2:15 (Italy)

20 seats. 20 tickets. 2 cities. How badly do you want to go to Wembley? How badly do you want to make a case study?

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