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Fitbit Blaze - Get Fit in Style - (2016) :30 (USA)

Fitbit Blaze - Get Fit in Style - (2016) :30 (USA)

Fitbit have launched their super bowl debut in style, hyping the $200 Blaze with this ad that juxtaposes office "catch this" with basketball, business travel with weight lifting, and glamorous nights out with kick-ass judo. Or is that ju-jitsu? Karate?

 

Pantene - Dad-Do / Strong is beautiful (2016) :30 (USA)

Pantene - Dad-Do / Strong is beautiful (2016) :30 (USA)

Pantene jumps on the Dadvertising bandwagon and get three famed football players to do their daughters hair in this super bowl commercial - DeAngelo Williams of the Pittsburgh Steelers, Jason Witten of the Dallas Cowboys and Benjamin Watson of the New Orleans Saints are "dad-

 

Paid for advertorial content is indexed by "Google News" as news

There's a loophole in Googles search indexing that allows a publisher, who is approved and indexed by Google News, to have even their paid for advertorial content indexed as if it were news.

Adland: 
 

Budweiser - #NotBackingDown (2016) :60 (USA)

Budweiser - #NotBackingDown (2016) :60 (USA)

They Clydesdales are back in the bowl and they are NOT PONIES everyone. That beer is NOT A FRUIT CUP (Hi Shocktop!), Their brewing job is NOT A HOBBY.

 

Vince Staples - Lift Me Up - music video (2016)

Vince Staples - Lift Me Up - music video (2016)

Vince Staples video for track “Lift Me Up” from debut album ‘Summertime ’06′ finds the Long Beach rapper floating through different lifestyles of upper class and lower class right around the corner from each other, the haves and the have-nots in Los Angeles.

 

Super Bowl 50 Infographic: American Women Enjoy Commercials More Than The Halftime Show

Here's more super bowl data.gathered by Influenster, who decided to survey 6,320 of its female users to find out how engaged they are with the sporting event and their attitudes towards the time ­honored tradition of commercials.

 

Far Cry Primal – The Charge (2016) :90 (USA)

Far Cry Primal – The Charge (2016) :90 (USA)

Ubisoft released the European ad for Far Cry Primal today and... It's pretty good. A very simple way of explaining the game whilst still being entertaining, the crowning moment is when the man looks down on his bone and says "Seriously...?", but then attacks anyway.

 

Esurance - Pass it on / #EsuranceSweepstakes (2016) :30 (USA)

Esurance - Pass it on / #EsuranceSweepstakes (2016) :30 (USA)

If you retweet the companies tweets with the tag #EsuranceSweepstakes, you'll have a chance to win up to $1 million. Sixteen winners will be announced during and after the game.

 

SoFi - Great Loans for Great People (2016) :30 (USA)

SoFi - Great Loans for Great People (2016) :30 (USA)

Instead of running with the "you're probably not" cheeky ending in the original, SoFi decided to edit that out just in time for the Super Bowl after receiving negative feedback on Tw

 

WeatherTech - Natural Resource - (2016) :30 (USA)

WeatherTech - Natural Resource - (2016) :30 (USA)

WeatherTech continues their "rah rah Murica!" strategy - which we agree is a wise strategy in the current climate.

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