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Super bowl XLIV commercials, what went wrong this year?
Ok, I've come down from my sugar-high caused by way too many soda pops and candy bars that kept me chugging through, staying awake from Sunday morning to late Monday night. It's not a good state to watch and try to judge the ads in, so I'd like to thank a whole bunch of people too numerous to mention, among them DDB, TBWA, FLO TV rep Edelman, Teleflora, Lynch Communications and Medialink Worldwide for sending their ads in early to help the process along here. Y'all rock and you know it. The 2010 super bowl XLIV commercials collection thanks you too. read more »
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Computerworld lists their top ten super bowl tech ads
We're chuffed to find that the writer Valarie Potter at Computer world: Top 10 Super Bowl tech ads, actually waded through four decades worth of super bowl ads that we have in our super bowl archive to list some of the best, and cheesiest, tech ads. Compuserve "Not Busy" is a really good example of nostalgia-tech that our kids will never understand. Well done, and thanks for using adland.
Super Bowl XLIV Ad Review - Fourth Quarter
Fourth Quarter:
Vizio - :60 spot by Venables, Bell & Partners, SF directed by Wally Pfister and features Beyonce Knowles-Carter.
Review: @caff ok, so this spot totally went off on the whole internet swip-age but, it makes sense for the brand (unlike other SB ads of the night).
@dabitch: UuuuGhhh, if I see Tay Zonday & the numa numa guy again in an ad I'll scream. I like robots tho. Even robot arms. read more »
Super Bowl XLIV Ad Review - Third Quarter
Third Quarter:
Walt Disney Pictures - :30 by in-house for Prince of Persia
Motorola - :30 by new roster agency Anomaly featuring Megan Fox and new Motoblur phone.
Review: @caff Stupid. But whatever. I thought Megan Fox was so last year. Then again, I'm not the demo.
@Dabitch I am. I TOTALLY want a phone that can take wide-angle full figure X-ray through bubbles and bathtub pictures at only arms length, and send them to all my pals just by me *thinking* that I will. That's not what it does though, is it? read more »
Time to retire "The Mom Song" from advertising: a super bowl badlander
......oooops!
KGB released a couple of weeks ago, featuring Anita Renfroe vs Dove "The journey to comfort" seen in the super bowl XLIV - Both to the tune of the William Tell overture. *snicker snicker* Someone is kicking themselves right now. (ads inside) read more »
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Super Bowl XLIV Ad Review - Second Quarter
Round two, coming at ya.
Second Quarter:
Budweiser - :60 entitled "Bridge" directed by Paul Middleditch of aWHITELABELproduct for DDB Chicago, with post/VFX from The Mill NY and music out of Elias Arts.
Review: @caff A human bridge? C'mon. Sure that would work. Who needs reality in a Super Bowl ad? Feels like Bud and Bud Light is trying too hard this year.
@Dabitch seriously? That's the funniest script they could think of? Do I need to be drunk on Bud to get it? read more »
Super Bowl XLIV Ad Review - First Quarter
Here we go! That's right. It's game on for the in-game ads. Let's hope we see some winners tonight in the Ad Bowl. If only it's as epic as the Super Bowl intro with Jay-Z. Maybe next year they'll give a trophy to the best ad as well. ;) Based on what we've seen so far, maybe we need to call it the Trite Bowl. (ads will be filled in as we post them)
First Quarter:
Bud Light - :30 sec - Dude builds a whole house out of beer cans.
Review: @caff Typical Bud Light spot. Not very funny, it's like they tried too hard to be funny and failed.
@Dabitch yeah, it's very Bud Light. Like the beer, leaves no residue. read more »
The Super Bowl Cheat Sheet: which ad airs when
First, we have not received confirmation yet from Google as to whether they are running Parisian Love in the super bowl, third quarter. It's this years dark horse rumor, due to this tweet from Eric Schmidt maybe it will, maybe it won't. Not a bombastic ad by any means, but it's a nice one, however it does break the superbowlian tradition since it's been aired before. Second the spoiler post hasn't been updated since Friday but if you want to read more about each ad, that's the place to be. This is simply a cheat-sheet, with links to the ads we have already published.
See, for your bathroom planning, I decided to make a cheat sheet in order of who airs their ad when, and how long each ad is so you don't miss a sixty. Inside. The only set order is which quarter they air in, we don't know the order within that. read more »
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An open letter to my beloved advertising industry regarding Super Bowl ads.....
Adland's own Claymore has posted An open letter to my beloved advertising industry. regarding the super bowl commercials.
We totally back him on this - but don't let this stop all you agencies from sending us the ads early. ;) Now that you know where we stand I won't have to do that scouts honor swearing regarding embargoes every time you ask me to. I look so silly in my cub scout* uniform. read more »
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Ka-ching says the Disney machine as they pose 9-years olds around a stripper pole
Really? Seriously? Who thought this was a good idea? Disney, have you checked yourselves lately? It was one thing when Miley Cyrus began working the pole, but as BoingBoing and half the internet points out: "related images basically present these kids" - who are only 9 years old - "as cute li'l whores". Could we not go there, please? A "lingerie line for children"? Can't type anymore, my jaw has dropped and crushed my keyboard äöläökef'ir våeeeeeeeeek. read more »
