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iBeacon, it's just like Minority Report but with more shopping

If you work in advertising you’ve probably heard vague and yet meaningful whisperings of this new iBeacon technology (Bluetooth Low Energy 4.0 to be precise). If so, you’re probably wondering what it can do for you, and how you can sell it to your client for a massive suitcase of cash. As someone who’s spent weeks researching the field, here’s the facts.

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Tweet support to the protestors in Hong Kong with StandByYou #occupycentral

Use Occupier.hk/StandByYou to show your support to the protestors in Hong Kong directly via twitter. Your tweets are projected in realtime on a large wall in the current area of protest. This is a media art project in solidarity with the Occupy Central with Love and Peace action, by 'Add Oil' Machine' Sampson Wong. It works quite well, but lacks the website showing an image of your message on the wall, probably due to limitations of electricity/data and ability to lug gear around.

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Badass branding can move you.

Even before google ad-sponsored piracy and Spotify’s abysmal streaming rates eradicated the chances of making a respectable living, musicians have supplemented their incomes with day jobs until their dreams of making it big came true. R.E.M.’s Peter Buck worked in a record store. Soul Coughing front man Mike Doughty worked the door at The Knitting Factory. When the Velvet Underground broke up, Lou Reed worked as a typist in his father’s office.

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Never fear, the BEER app is here - first YO! clone asks "beer!?"

I have a feeling that Beer?! will be a very popular app among us adgrunts. With a quick tap-tap you invite all the friends you care to drink with out for a beer. When emojis simply won't do! Amazing, isn't it, we've actually gotten so lazy in our social life that we want a quick tap-tap to ask friends out for a . The mind boggles. Whatever mindblowing forward-thinking futuristic app-solution will we think of next?

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"Ways to get into advertising" site with absurd advice

Jason Scott has made a random junk suggestion generator called Ways to get into advertising, where the advice is every hilarious stereotype you've ever heard about the hot shops and over-hyped ideas.
"FEDEX AKQA a giant QR code that links to your book" Good lord, no.

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Lena Dunham asks artists to perform for free on her book tour

Lena Dunham who got $3.7 million in advance for a book, where the book tour tickets alone would generate $304,000 in revenue, decided in a moment of Amanda Palmer "Beers, hugs, and high-fives" frenzy that the artists she enlisted to perform as opening acts on her book tour should not get paid a dime. Not even gas money. They'll get exposure, see.
Aaaah. Exposure. How is it that saying goes? Money is what you live on; exposure is what you die from.
This we gather from reading the New York Times :

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Dust off the desktop, save the internet

Your mobile addiction is killing the internet. This is a fact.

You know how people talk about the mobile revolution?. What they're really talking about is the get up close and personal revolution. The, we have everything you want, and it fits in your pocket revolution, which is synonymous with the "It conveniently solves our biggest marketing problems as well" revolution, so which came first, the chicken, or the egg?

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Photographer bugged out of business by copyright infringement

I could make a better headline than Arstechnicas
Bugging out: How rampant online piracy squashed one insect photographer
. Photographer Alex Wild who has made photographing insects his speciality writes about the pros, and giant cons of the rampant infringement on the internet and his experiences.

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