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Sesame Street threatens suit for Bert & Ernie used in STD-kit ad

Mately is a company that makes at-home HIV/STD testing kits, and they decided to get a little creative so they used the roommates and best friend puppets Bert & Ernie in a social media ad joking about the ease of use of their testing kits.

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Sweden's top talents redefine the "creative brief"

Having allowed Dave Trott's lectures to go to our head 'rewrite the brief' used to be our mantra, as far too often the brief that lands on your desk is too long, poorly targeted, and often just plain confused not knowing if the goal is to expand the market or expand the market share.

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Kenya will light $100 Million Ivory Bonfire to stop poaching

While you will likely see creative efforts like Rewrite Their Future, where a new Chinese character was sought, one that would remind/teach the public that Ivory isn't simply "Elephants teeth" but also certain death for the ele

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Tribal Worldwide London appoints Deputy Managing Director and Head of Delivery

Tribal Worldwide, London has announced the promotion of Kelly-Ann Maxwell to the newly created role as Deputy Managing Director, and the appointment of Marc Elmer to the role of Volkswagen Head of Delivery at the agency.

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In Memory of Mike D'Abreu

A few years ago everyone I know in advertising was nodding heads and shedding tears when the Martin Agency’s President Mike Hughes wrote a posthumous blog post on what life (and death) meant.

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