Sweden, Spain,, Brazil and Puerto Rican teams took home Gold, Silver Bronze and the cyber award respectivly in the Cannes Young Creatives competition. Below is the flash entry from Massielle Asencio (AD, Leo Burnett), Federico Schenquerman (CW, WING PR) and Antuan Vazquez (AD, Nazca Saatchi & Saatchi). This years brief was from Unesco, and required the ad to encourage people to learn how to read. [how are we going to do that with witty headlines? The target is illiterate! heh.]
(read more for the others)
Ogilvy and Mather Santiago Chile brought home the Outdoor Grand Prix for this Escher like creation. Creative Director was Cesar Agost, Art Directors were Sergio Iacobelli and Sebastian Alvarado , copywriter Felipe Manalich Juab Carlos Sotello took the photo.
TBWA Paris get the Grand Prix, CD Erik Vervroegen CW Benoit Leroux and AD Philippe Taroux are going to party like it's 1999 or something as they raked home the prestigious award for their EMI Music Piracy awareness campaign.
The Art Direction on the five posters is quite trippy and fun, but the line "nothing great comes easy" really doesn't do shit to address 'music piracy' in this day and age. Those who download argue that they do want to support their artists and they wish big music companies did. But the music companies have a well established and well deserved reputation of bleeding artists and customers dry. The selection isn't as good as the billions they earn should make it, EMI dare not produce artists that are the least bit interesting or aimed at a narrow market (remember when they dropped the Sex pistols?) all we get from the big guys is Britney fucking Spears and another pop-tart clone again. Great albums are out of print. None of this is addressed in these posters - great eye candy but I doubt it affects what the target - the pirates - see as the real issue. Most people do want to do what is right already, and pay the talent for their skills.
Read more for more winners.
What is Cannes without all the rumours? Nothing! Well, it's pretty quiet out there but we have managed to hear with our very big ears that the Volvo Life on Board project, where QUAD productions made two films, is tipped to be winning a nice shining gold. We'll see tomorrow, won't we?
Then there is some gossip from the Sydney Morning Herald which has a Cannes Ad Festival Blog that caffeinegoddess found. On it they are pouting that the word on la croisette says No Golds for Oz in the Cyber competition. Aaaaaaaw, better luck next year.
If you won a Telly Award, you got a letter in the mail weeks ago. But everyone else had to wait (and wait) to for David E. Carter and company to finally post the winners list. You can check it out here. Unfortunately, they don't say what each agency won for.
Why care? Well, the Telly Awards take a look at commercials and video productions beyond the major broadcast networks, giving their little silver trophies for the best regional, local and cable work in an array of categories. What this means is that you have industry powerhouses like J. Walter Thompson listed alongside worthy regional and local shops--an occurrence rare enough to be interesting.
This years Grand Prix went to a strange event for Renault MODUS which was both online and on TV. Two short films were broadcast parallel in absolut syncronicity on two TV stations, one showed our hero "Happy" and the other "Sad". Earlier, TV teaser trailers had alerted people to tune in to the event and to use their remote to switch between channels to see the difference. The end of the film was shown on modus.de. The films attracted an impressive eight million viewers, Germany has 82 million people.
A neat idea, and the first time channel-hopping between two specific channels became reality in Germany (Sweden actually had a soap-opera that relyed on this story-telling tool a few years back), but can someone explain to me how this film ended up in the direct category? I must have misunderstood the entry rules. Read more to see more winners.
Procter and Gamble sent in more ads than ever to Cannes Lions this year, and by the looks of it, it's already paying off.
The Grand Prix winner of the Media Lions is a P&G campaign for Biomat laundry detergent in Israel. The 'ad' itself isn't really an ad, it's a happening, a way to reach the unreachable target market the Orthodox jews who not only don't read regular magazine media, and don't own TV’s or radios for religious reasons, but to top it all off have a negative attitude toward traditional advertising. The solution, relying on another religious commandment aiding the weak, a donate your used clothes truck which toured the neighbourhoods. While people qued up to sort out their used clothes at the Biomat-branded truck they could see as donated items were washed in the washing machine in the truck. Biomat helps you help the needy. The message worked. Biomat's shares in the Orthodox sector have grown by almost 50% since the campaign launched.
They might not be Cannes winners yet, but over at the Viacom Outdoor, Underground website there is a large collection of PDF's of ads competing in the underground writing competition. Almost all entries are there, sadly mainly made available as downloadable PDF's which can seem a tad annoying at first, but they probably did that to let the art direction be. Click on the following images to reach the PDF files of the ads. See also Crack a smile, Harrod's tea story, national blood service... and many more.
Hat tip to adrianhon at Metafilter.
It's not really a total surprise that Crispin Porter + Bogusky swept at the 24th Kelly Awards today. The two campaigns for Molson and one for MINI that brought them the Grand Prize, Gold and Silver Awards were pretty strong work. Other finalists included work for
American Legacy Foundation's Seek Truth campaigns by Arnold Worldwide and CP+B, ads for Harley-Davidson Parts & Accessories and Porsche Cars North America by Carmichael Lynch, Citibank's Fraud Early Warning by Fallon Minneapolis among others.
Read on for more...
AAF's Addy Awards were last week. The 2005 American Advertising Federation National Conference in Nashville, Tenn., June 4 - 7, marked the 100th Anniversary Celebration of the organization. This was the first year for the ADDY Mosaic Award, honoring multicultural advertising, and for the National Student ADDY Award. In total 68 Gold ADDYs and 96 Silver ADDYs were handed out.
We've gathered some of the Gold and Silver winners...read on to check them out.
As y'all know (if you've been paying attention, hehe) I was at the Bloggforum 2.0 in Stockholm last Saturday participating in a round table type of discussion around the topic of "Blogs and companies".
Not my favorite topic of the bunch, I was much more keen on the parallel talk "Blogs and media" which was in the room across the hall at the same time, and thanks to all the helpful participants with their MP3 podcasts I can at least listen to it now. Yeay!
And yes, this means that there is a podcast of your humble site-mum ranting on at the Bloggforum available here (mp3), thanks to the efforts of Richard Gatarski at Skolsmart. It's in Swedish though, a language I'm not used to presenting in which might explain my slight stutter as I roam my brain for the right words. Or maybe I was just dead nervous, yeah that's it. ;)
We weren't kidding when we said award show season was in full swing. On Tuesday night, the Outdoor Advertising Association of America's 63rd OBIE Awards were held in Chicago at the Chicago Hilton Hotel. This year Peterson Milla Hooks took home the Best in Show for their work for Target.
Read on for the creative...
Last night, four Black Pencils (Gold) were handed out at the 43rd D&AD Awards. Two went to Honda Diesel "Grr" - one for Use of Music and the other for Television Commerical. The other two Black Pencils went to Channel 4 won for Brand Identity and the Millau Viaduct for Environmental Design & Architecture. Out of 14,000 entries, 60 won Silver Awards. Winners will be on display at Old Billingsgate June 28th-29th from 12-8pm. So if you're in London, go check it out.
Read more to see the winners.
Last night in Miami, the Clios were handed out. Wieden + Kennedy's Honda Diesel 'Grrr' took home this year's Grand Clio for TV. Crispin Porter + Bogusky were named Agency of the Year, and TBWAWorldwide was named 2005 Agency Network of the Year. This year's Executive Radio Jury did not name a Grand Clio.
Want to see some of the winners? Read on to view the Gold and Silver Clio winners of 2005.
It's that time of year in Adland. Good luck trying to find that hot creative team, because we know where they'll be. For the next month or so, award shows will be the most happening events with the Clios (May 23rd-24th), D&AD (May 25th), Addy Awards (June 7th), and of course, Cannes (June 19th-25th).
Tomorrow night D&AD will hold the 2005 D&AD Awards Ceramony and Dinner at Old Billingsgate in London. Want to see what some of the nominees are? We've scooped together some of the work. Anyone want to place bets on what the judges will choose to get those those coveted pencils?
Read on for the creative...
It's not like me, but next week I'll not only attend the Bloggforum 2.0 in Stockholm on Saturday the 28th of May, but I'll also be talking about blogging blogedi-blog-blog and advertising in a panel called "Blogs for companies and marketing" between 15.00 and 15.45. In the flesh! Away from a keyboard and everything (actually that's not true I'll bring my handheld. Can't win it all baby.).
Last night at Jazz at Lincon Center in the Time Warner Center, The One Club held the 30th One Show. The agencies receiving who received the most awards were: the TBWA network with 14 Pencils; Ogilvy & Mather Worldwide with nine; and DDB Worldwide with eight Pencils. One Show Interactive awarded 12 Pencils to Crispin Porter + Bogusky for clients such as Burger King, MINI and Virgin Atlantic Airways. The Ogilvy network had four Pencils in One Show Interactive. Goodby, Silverstein & Partners was awarded four Pencils for clients including Hewlett-Packard and Saturn. And for the first time, a Gold-winning entry from the Middle East took top honors. Tonic Communications, based in Dubai, United Arab Emirates, was lauded for its print spread for Sony, entitled "Paperclip".
Read on for the winners!
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