Adland's adnews


ArsenalCreative Launches in Santa Monica

On the heels of their breakout project “Prime Musical” for Amazon, ArsenalFX Founder Mark Leiss launches Santa Monica, California-based content creation studio ArsenalCreative alongside ECD Kaan Atilla and EP Cortney Haile.


In Defence of Digital

Going ‘undigital’ sucks. It leaves you disconnected from the people you love and from innovative services that – while may not revolutionise your life on a daily basis – make things consistently better, adding convenience and facilitating fun. Here’s why digital matters and what happened when I underwent a digital detox.


Native Content and Schrom & Co. form partnership

Native Content and Schrom & Co. are pleased to announce a new joint partnership for tabletop commercials and digital content. The new alliance enables Native to expand its versatile talent offering to include the tabletop category, and offers Schrom & Co. a west coast base of operations and a direct line to Native’s network of brand and agency clientele.


"Nice ad you got. Be a shame if no one saw it."

Last month, after six months of hard work and multiple presentations with the client, and endless production and post-production nightmares, our "film," went live on youtube and racked up eight million views in a week. The following week added an extra million. The two teams I manage, one junior, one mid-level, were ecstatic. And who wouldn't be? It's a lot of eyeballs, right?


Adland Live at Central Saint Martins - Show One

It’s a term that you’re unlikely to come across nowadays, but long ago in the history of advertising, Art Directors were once called Commercial Artists. Such language has become rather unfashionable in recent decades as ways of working change – as do agency models to reflect this.


Explore Dallas from 30,000 feet.

Explore Dallas is a new in flight experience for The Dallas Convention & Visitors Bureau. It was created by TracyLocke and L.A. interactive agency Wildlife. It's quite simple really--nice animation is paired with a set of multiple choice questions that customizes the perfect Dallas trip based on your answers.
Although you can totally try it out at the above link, I'm sure it's a nicer diversion when you're in an airplane and need something fun to do.


Anheuser-Busch providing water for storm victims.

Anheuser-Busch is halting production in its Georgia brewery to produce 50,000 cans of water for the victims of storms in Oklahoma and Texas.

They're partnering with the Red Cross to deliver 2,000 cases of water to those areas devastated by the severe rainfall which left in its wake a few thousand damaged homes, and a death toll of 25, with dozens more still missing.


STORY Adds Director Rich Michell

CHICAGO—Director/Director of Photography Rich Michell has joined STORY for national representation in advertising. A versatile talent, Michell combines storytelling skill with deep experience in product and tabletop cinematography. His credits include such diverse brands as 3M/Scotch, General Mills, Target, Subway, UnitedHealthCare and Wendy’s.