It comes as a surprise to no one here in the Adland offices that the Anheuser-Busch "Party" campaign created by Wieden & Kennedy starring Seth Rogen and Amy Schumer failed to resonate with the target market.
This clever out-of-home stunt makes it look like Donald Trump's eyes are perpetually rolling. Neat, right? I love the idea of a foreign ad agency taking such an interest in my country's election year and urging American expats to vote. Then I started thinking about it. And I hated it.
Mistress, the multi-disciplinary creative agency based here, has hired Iyana Sarrafieh as Director, Social Media, a new position. She reports directly to agency founding creative partner Damien Eley, who oversees the agency’s expanding social media portfolio.