LOS ANGELES—Director Keith Rivers has signed with A Common Thread for exclusive representation in music videos. Rivers gained considerable notoriety last year when a commercial campaign he directed for Microsoft’s Internet Explorer ignited the singing career of soulful British singer Alex Clare, whose song Too Close was featured in the soundtrack. Rivers went on to direct an official music video for the song that has also become a viral hit.
“Keith is a great filmmaker,” says Jennifer Trujillo, A Common Thread’s Sales Representative for Music Videos. “He likes to tell stories and he does so in a cinematic way. He is also a musician himself, and he draws on that background in his work as a director.”