"Liking isn't helping" is the headline in the Gold Lion winning Singaporian ad campaign for crisisrelief.org. It sums up in one simple image showing people thumbing up around a baby with an amputated leg. Ouch.
Meanwhile, in Sweden - Unicef came out with this ad Unicef - Likes don't save lives . I'm sure we can all agree this is the same base idea, told in a different way.