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Estée Lauder Unveils “The Beauty of Night” Global Digital Experience

Women across the globe can now connect around their shared nighttime beauty rituals with Estée Lauder‘s “The Beauty of Night,” an innovative new worldwide digital experience. The sharp and incandescent online space, created by design agency HUSH, serves as a launch pad for Estée Lauder’s new Advanced Night Repair Synchronized Recovery Complex II serum, a product developed by the company’s own scientists to visibly rejuvenate skin during its natural nighttime repair.

This dynamic global experience will unite women through their shared beauty habits and other nighttime moments. Accessing “The Beauty of Night” via desktop or mobile, a woman will share a personal message that is then exchanged with a message from a woman in another part of the world. After a connection has been made, the participants will also find a special offer for a “Beauty of Night” sample or service. Each connection is represented by a vibrant interactive display of a virtual Earth, presenting the worldwide community as bright points of light streaming across the globe, marking the participants and the connection between them.


Yes men strike again? NZStuff news has Royal Dutch Shell giving polar bears to Auckland zoo

Someone has pwned, and/or Gazprom and Royal Dutch Shell with this article Auckland Zoo to welcome polar bear . It seems innocent at first, but then you read that the polar bear has been removed from the Russian Arctic so that they can drill for oil.


PR bait&switch - Maria Sharapova's namechange to "Sugarpova" a cheap ploy

Maria Sugarpova.. er, sorry Sharapova announced that she was going to change her name during the US Open to "Sugarpova". What a great idea. Every time she was mentioned in the open, the brand "Sugarpova" would be mentioned too. This is thinking like an SEO master.


Coca Cola launches mini coke bottles with 3D prints of mini-you

I'm telling you, Israel is doing their darn-tootingest establishing themselves as the high-techiest ad-country in the world. Coca Cola Israel launched mini bottles, much like everywhere else, and instead of just announcing it with something on TV, they went all out with an app and 3D print-outs of people. It could be you. But first you have to jump through tamagotchi style hopps designing a mini-you in the phone-app and keeping it happy.


Dr Phil's poll question on twitter is accused of adding to rape culture

The new "asking for a friend" is "asking for my show", it seems, as Dr Phil blurted out this question on twitter: "If a girl is drunk, is it OK to have sex with her: reply with yes or no to @DrPhil #teensaccused"

The setup, with the random question on twitter and hashtag #teenaccused seem to indicate that Dr Phil may be doing a show on the topic. I assumed he would get lots of "no" replies, and any "yes" replies would be made an example of on the show, to educate people. It might be the recent Steubenville case and similar that has sparked Dr Phils interest, and he may have intended to create a show that would help teenagers understand the concept of consent - but twitter screamed "rape culture" so loud, the intern manning the account deleted the tweet right quick.

Not everyone is giving Dr Phil as much slack as I am, in fact the hashtag he added - #teensaccused" is suggested to be because the story is told from the rapist point of view. Hmm. As with everything that causes a wave on twitter, there's a petition to make Dr Phil apologize for the rape tweet. If the goal was to educate kids about consent, Dr Phil can pretty much sit back and let twitter do it for him now.


WDCW Hires New Associate Planning Director Victor Acosta

Advertising agency WDCW has hired new Associate Planning Director Victor Acosta. A creative brand strategist, Acosta joins the agency’s Los Angeles office with nearly 10 years of research and account planning experience.

Prior to joining WDCW, Acosta was a Senior Strategic Planner at David&Goliath where he was the lead integrated strategist for high profile clients, including Universal Studios Hollywood, Monte Carlo Las Vegas and The Art Institutes. In addition, he spearheaded all Hispanic initiatives for the agency.


Tool Adds Wright as Executive Producer of Business Development

Tool is pleased to welcome Johnathan Wright on board as Executive Producer of Business Development. The new role will provide support to the full director, management, and sales rep rosters at Tool in all sales and marketing efforts.

About Tool: