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Ad Chat - Anne-Cécile Tauleigne ECD at JWT Paris

It's ad chat time! We're pleased to have a chat with Anne-Cécile Tauleigne, who recently joined JWT Paris as Executive Creative Director. The JWT offices have been beautifully restyled by Mathieu Lehanneur, you should stop by if you have the chance. Previously Anne-Cécile has been CD at Saatchi & Saatchi+Duke in Paris, and CD at BETC EURO RSCG.

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Barcelona's Custom EFX Enters the U.S. Ad Market

Barcelona’s top design, animation, VFX and post shop to apply its award-winning aesthetic to U.S. ads, film and TV marketing, games and more.

LOS ANGELES—Custom EFX, one of Europe’s top boutique providers of visual effects, animation and post-production services, has opened a studio in Los Angeles. A rising star that has worked with agencies across Europe, South America and Asia for such brands as BMW, Nescafe, Samsung, Coca Cola and Ikea, the Barcelona-based studio is aiming to repeat that success in U.S. while targeting work in advertising, film, television, gaming and digital media.

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Glock tweets prayers for victims of attack at Washington Navy Yard.

We've discussed this before, there are certain times that Brands Should Not Tweet. A good rule of thumb is, if a tragic event or natural disaster is not directly impacting or involving the brand (such as their head office, their factory, their founding city), it's probably best to keep mum. While nobody really disagrees with the 'thoughts and prayers' sentiment, a brand of snack chips praying doesn't look like empathy as much as "look at me".

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Twitter allows verified accounts to filter out non-verified replies - creating a giant circle-jerk.

As the joke went as soon as Twitter's IPO was announced... there goes the neighborhood. With shareholders to answer to, Twitter will have to make money somehow, and this usually means ads in your stream - if not paid accounts.

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Dunkin Donuts puts Vine on TV with first Vined commercial

American might run on Dunkin', and we suspect, so does the sugar-high social media mavens who are doing the brands Vine. Animating cups of coffee playing football - quite reminiscent of the Bud Bowl that only ran for years as actual Super bowl ads - in a 5-second game, two hot coffees score a goal. Since they already shot this Vineamation (that's a real word as of right now), they decided to put it on TV.

On the Monday night Football show on ESPN this vine is running as 'sponsored by' 5-second billboards.

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Pax Dickinson turns internet-mob into his own PR channel.

In the wake of the really ill-conceived Titstare app presentation at Techcrunch, which in my humble opinion sullied Techcrunch's brand more than anything else, emotions were running high in the small twittersphere-bubble that is made up of prominent bloggers, journalists and high-profile women in tech. In a bubble like this it was only a matter of time before somebody was going to get hurt.

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Jason Grilli throws a perfect social media fast ball

That's how it's done. Jason Grilli, pitcher for the Pittsburgh Pirates, just showed how easy it is to engage with fans on and off line with this tweet. It seems as if this promo is in partnership with the MLB's official uniform provider, Majestic On Field.

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1888 is the Instagram hotel - stay for free if you have 10K followers

The 1888 hotel in Sydney, so named after the Kodak launched their first box&roll camera, has an interesting way of promoting itself. If you have over 10,000 Instagram followers you can stay one night for free. So says the rules on their own Instagram page which shows off that the hotel is pretty from all angles.

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