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WDCW Hires New Associate Planning Director Victor Acosta

Advertising agency WDCW has hired new Associate Planning Director Victor Acosta. A creative brand strategist, Acosta joins the agency’s Los Angeles office with nearly 10 years of research and account planning experience.

Prior to joining WDCW, Acosta was a Senior Strategic Planner at David&Goliath where he was the lead integrated strategist for high profile clients, including Universal Studios Hollywood, Monte Carlo Las Vegas and The Art Institutes. In addition, he spearheaded all Hispanic initiatives for the agency.


Tool Adds Wright as Executive Producer of Business Development

Tool is pleased to welcome Johnathan Wright on board as Executive Producer of Business Development. The new role will provide support to the full director, management, and sales rep rosters at Tool in all sales and marketing efforts.

About Tool:

Mic Mac Mall in trouble for bimbo-back to school ads showing girls only care about fashion

Trouble is brewing for the Mic Mac Mall in Dartmouth, Nova Scotia as their cheeky facebook background, a.k.a back to school campaign insinuates that school-aged girls only ever think about fashion, and never grades. Or you know, they're making a media-venue-appropriate ad-joke while touting fall fashions to students. Take your pick.


Click 3X Adds Top Colorist

Legendary colorist Milan Boncich has joined Click 3X as head of its color correct division. With nearly three decades experience coloring for brands such as 7 Up, Armani Exchange, Nike, Gap, Amazon, Bud Light, Scotch, 3M, Advil, Absolut, SPIKE TV and Samsung, Milan brings the experience and talent to execute even the most demanding campaigns.

“Milan is incredibly well known and well respected, and we are honored that he has joined our team,” states Click 3X Founder Peter Corbett. “He has been a top colorist forever, and brings an unmatched perspective to the art and science of color correction.”


Art punk band Pere Ubu turn visa delays into subversive marketing campaign

Abstract Project. Conceptual Art Punks. Leaders of the post-apocalyptic ice cream social. Whatever you call them, Pere Ubu has challenged music conventions for nearly 40 years with dissonance, chaos, and humor.

They just did the same thing with self-promotion.


99Designs launches Swiftly: where a design change is $15 an hour

99Designs, the crowd sourced design firm is now launching Swiftly a crowd sourced design-fixer firm. Billed as a place where you can get a title changed on a business card, a tweak done to a photo, headlines changed on websites, vectorizing images and other simpler tasks (provided the original fonts & layout documents are available), the idea is already unappetizing to many designers. $15 an hour is below minimum wage in Australia but a neat chunk of change in Thailand.


Coca cola & the social robot - when you can't be there, it can go for you.

Israelis love social high-tech, as demonstrated by these ladies fawning over a Coke-robot. The Coca Cola iRobot is a follow-up to the real life "like" buttons used at Coca Cola camp, Israel. The Coca Cola summer camp is hugely popular, and explodes over facebook every year thanks to the nifty social media connected tech riddled throughout the camp. So what if you're one of the unlucky kids who can't make it to this event?


Youtube offers free music, shoot and post production in LA

Need an editing suite fast, and are short of cash? Any YouTube channel with at least 100,000 subscribers, and whose account is in good standing, can make use of yoytube's state-of-the-art post-production workstations in Los Angeles. The Creator Lab & Residencies offer space and tech for short shoots, music and post production.