Push to start site all hands for Nokia
Our pal over at Glossy points us to an online campaign for the Nokia 6133 from Lowe Roche, Toronto, PushtoStart.ca.

Since the dawn of time, left and right hands have worked together…until now. The new Nokia 6133's one-handed push-to-open button is so innovative, your hands will be fighting over who gets to use it. At pushtostart.ca, users pit their hands against each other in a series of arcade games to determine which hand will receive the ultimate prize.
"What makes this phone special is its ease of use – with the one-handed, push-to-open button. Pushtostart.ca takes that point of difference and brings it to a fun, more conceptual level, using a simple black and white aesthetic reminiscent of 2001: A Space Odyssey. The games are a throwback to the basic, old-school design of 1980s video games." says Christina Yu, Creative Director, Lowe Roche, Toronto.
Herbert Brothers Hope for Super Bowl Ad Stardom
A member of the team that created "Duct Tape", a current top five finalist in the Doritos Super Bowl Commercial contest, has sent in their film.We're honored to be in this position, as first time TV commercial makers we're up against some pros… and we're asking people to please support us by casting their vote for DUCT TAPE at crashthesuperbowl.com.
Super adgrunts, click on the image below to view the spot.
Groundhog searches for Shadow in online campaign
Ripple Effects Interactive and Red Tettemer launched GroundhogCrossing.com on behalf of the Pennsylvania Tourism Office. The online campaign intended to generate some buzz around one of Pennsylvania's oldest and most revered holidays, Groundhog Day (Friday, February 2nd, 2007).
The premise is that the Groundhog's counterpart, the Shadow, has fled Punxsutawney, overwhelmed with the pressure that 96 out of the last 120 years, the Shadow has been the cause of another six weeks of winter. Missing his lifelong friend, the Groundhog makes a literal cross-country trek to recover the Shadow and return to Pennsylvania in time for Groundhog Day 2007.
Modernista! and The Mill create video for U2
Boston-based Modernista! and The Mill teamed up to create the video for U2's "Window in the Skies", one of two new tracks on "U218 Singles", a compilation of their hit singles. Gary Koepke, ECD/AD at Modernista! directed the spot, stating, "A great song deserves a great video."
The video shows many famous singers and musicians, from Beyonce to Elvis, "singing" the U2 song. It was a monumental editing process, searching through hundreds of hours of footage to find the right moments that matched up with the lyrics. Additionally, the approval process to use the many pieces of footage was also massive. Superadgrunts, check out the video below.
BSSP and Spike Lee team up for Converse ad campaign
Butler, Shine, Stern & Partners teamed up with Spike Lee to create a campaign for Dwyane Wade's signature basketball shoe, Converse Wade. The spots ask Wade about his life goals, his game face and if he ever gets nervous on the court.
eBay's XXX-Mas auctions
Two of the hottest toys this holiday season were the Sony Playstation 3 and the Nintendo Wii. And like most hot items, they end up on eBay.
Thousands of sellers around the world tried to make a quick buck on these game systems. But with over 52,000 PS3 and over 40,000 Wii auctions posted in December, it was hard to stand out from the crowd.
To get attention, some of the more creative sellers resorted to {gasp} sex.

Riess/Hill direct a trio of filmmakers for Movielink ad campaign
For Movielink, the leading online movie download service, the GARTNER directing team of Riess/Hill interviewed a unique trio of filmmakers, all of whom comment on the challenges associated with their craft. The ads, created via agency Donat/Wald Company, Inc., convey the message that, while making movies is hard, downloading them from Movielink is easy. The spots star Dennis Hopper, Catherine Hardwicke, and Scott and Gary Marshall talking about film, directing and more.
Sanex prepares to celebrate skin in new ad campaign
Directed by Lucy Blakstedne, a new Sanex spot is set to break in January 2007. The pan-European campaign celebrates skin and its natural process, through use of human bodies acting as skin cells. You can get sneak peeks on the web at SanexSkin. Hopefully you will have better luck with the video (which doesn't seem to want to play on my computer).

2006 Adland Roundup: Viral, Bad ads, Ad Fun and More!
Alrighty folks, here's the last of the Adland Roundup. Enjoy.
Bad Ads: go stand in the corner and think about what you've done:
And the Most Obnoxious and Worst Ad of the Year goes to: HeadOn - but what does it do except give me a splitting headache?

Worst Lip Service:

Ford-New Challenges(2006) :30 (USA)
Ford-Teenagers Ford had massive layoffs and plant closures during the early part of last year then stuck their Chairman on TV to talk about all the good things the company was doing, like Hybrid cars. Ads were more like political spots than advertisements, or PR containment. ;)
Absolut Disappointment: Absolut Vodka- The Absolute

After years of such an iconic campaign, what happened? True the prior campaign was hard to top, but this was just disappointing.
2006 Adland Roundup: Top Ads of 2006 - Part 2
More top ads of 2006 ready for your reading enjoyment. Superadgruntdom is required to view the spots. *Drumroll* Adland, here are some more of the ads we wish we did:
Best Catchphrase
Honda Element - Element & Friends - Crab (2006) :30 (USA)

RPA created some very fun spots in their campaign for the Honda Element. The Crab spot particularly had "stickiness" with its "No Pinch" catchphrase.
Best Business World Reality
FedEx Kinko's - Responsibilities (2006) :30 (USA)

Yes, this is the second time FedEx appears in this list. And again, they've clearly done their homework to create a spot that speaks to cube/office culture perfectly.
Best PSA Animation
Buenos Aires Zoo - Together - (2006) :60 (Argentina)

Del Campo Nazca Saatchi & Saatchi created a delightful spot that tugged at the heartstrings.
2006 Adland Roundup: Top Ads of 2006 - Part 1
Go grab a handful of those cookies, candy or popcorn sitting around the office, sit back, relax and enjoy the top spots of 2006. Superadgruntdom is required to view the spots. *Drumroll* Adland, here are some of the ads we wish we did:
Most Cringe-worthy PSA

Montana Meth Project spots were quite scary, especially the eyebrow plucking spot that made our skin crawl.
Best Remix
Addictive TV - Take the Lead remix - (2006) 3:03 (UK)

Props to Addictive TV for their slick and super cool remix for the movie "Take the Lead".
Best Interpretation
Absolut Cut - Honestly / Gay - (2006) :30 (France)

TBWA France creates this great converstation between mother and son and the real meaning behind their words.
Best Thongs
Tip Top Trumpet - Simplifying Summer Undies (2006) 0:30 (New Zealand)

Colenso BBDO, Auckland and James Pilkington of The Sweetshop provide us with a hilarious and yet useful explaination of when thongs stop being thongs and start being underwear.
Adland's Adgrunts of the year, the bestest and mostest list
I know you've all been waiting with baited breath to learn just who is the adgrunt of the year? I'll reveal right now that Canadians are making a big mark on adland. :)
2006 Adland Roundup: A look back at the advertising year that was
2006 was the year of consumer generated content, increased viral action, and every brand under the sun (from Pepsi to Rexona and Adidas to Carlsberg) jumping on the World Cup advertising bandwagon. Then there was the Nike Rooney ad that caused an uproar. Oh yeah, and we had a bunch of Winter Olympic Olympic Torino related ads as well, including Adidas' brand boo-boo.
And if 2005 was the year of WOM, 2006 was the year of consumer-generated content. Early on we learned from Chevy that you don't always get what you want when anti-SUV ads made it to Chevy's website. And then later in the year we saw how a Virgin Money consumer generated ad backfired. Alka Setlzer, Quiznos, and Southwest Airlines were just a few of the brands we watched jump into the fray. Chevy asked students to create a Super Bowl ad for them, which then turned into an Ad Trend Alert as other brands used the same idea. We'll have to wait unti February 2007 to see how that pans out.
One other trend was the making of epic shorts for brands which they all hoped would go viral. In some cases they did and others sort of fizzled out. Saatchi & Saatchi Canada made a film short for Toyota that aired only once during the Academy Awards. Then Peroni Beer payed homage to "La Dolce Vita" while Pirelli and Leo Burnett created "The Call" starring John Malkovich and Naomi Campbell. It wasn't the only such film to use celebrity. Dove and Ogilvy got Penny Marshall to cast Felicity Huffman into shows of yore to shill their Calming Night line. And of course we had the Adicolor films from a variety of well known directors, production houses and post shops.
The One Club Presents The Alchemists
The Alchemists takes a look at 5 influential advertising gurus of our time: Lee Clow, George Lois, Phyllis K. Robinson, Hal Riney, and Dan Wieden.
Directed by Doug Pray, the film is described as "a surprisingly personal exploration of some of the most influential advertising giants of the last century, and the communication they created which rocked our culture. Inspired by the social movements of their time and driven by the need to communicate some greater truth, these artists and writers despised mediocrity and the status quo of the advertising industry and brought a revolutionary spirit to their work."
Torke Stunt creates ambient campaign for Prision Break in Portugal
In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon by Torke Stunt:
1) Street Campaign-Prisoners: A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series.

Ghost in Toronto spreads word for Scream TV
Back in October, Zig helped Corus Entertainment launch a campaign for Scream TV, a channel devoted to horror, thriller and suspense movies. The campaign began by projecting a holographic image of a girl in the window of a home under renovation in downtown Toronto. About 10 days later, Zig uploaded two documentary-style videos on YouTube, which told the "story" of the ghost and mentioned the location. It sparked discussions online and even resulted in folks showing up at the house to check out the ghost. A few weeks later, near Halloween, Zig revealed the hoax. Their ghost held up a sign in the window with the TV channel's tagline "Get scared more often". In addition, Zig also ran transit and cinema ads. Check out video of the campaign below.
Contrapunto's ambient campaign for F.A.A.D.A
F.A.A.D.A., a Spanish foundation created in defence of the animals, wanted to promote adoption and sponsoring in their annual summit.
The folks at Contrapunto Barcelona needed pictures of people with their pets, so they sent an email to some friends and colleagues asking for photos, and suddenly it became almost viral. They received hundreds of pictures from all around the country. Sadly, they had to ruin the pictures. See why inside.

Singing about your *ahem* "plumbing"
The other night I was heading to the kitchen and walked past the TV. I caught the beginning of an ad for CranAssure. I was transfixed by the animated woman singing about urinary tract health and the boucing cranberry following along with the lyrics of the jingle. It's got some flavor of old skool ads from the days of the Maypo Kid and dancing cigarette ads from the animation and jingle style. Thankfully the whingy cranberries, whose voices pierce through my brain resulting in ringing in my ears, leave the singing about urinary tract health to the woman. And now everytime I see the OceanSpray logo I'm going to think of urinary tract infections. Perhaps that was their aim. Anway, watch the spot here. Follow the bouncing cranberry and sing along! ;)
FC Barcelona and UNICEF campaign by Contrapunto
Contrapunto Barcelona has created a campaign for F.C. Barcelona and UNICEF. Check out the spots below. Print ads inside.
zig gives quirkiness to new Mr. Sub ads
zig was asked to come up with a new MR.SUB campaign to target 20 something guys. They knew if they wanted to hold their attention, they had to come up with something pretty warped. So they wrote some odd spots around the subs and got Montreal animator, James Paterson, to help develop them based on his character design style. After that it all, sort of, made sense. Superadgrunts, watch "Centaur Meets Subtaur" and "Stavros" below.
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