The Super Bowl ads. Many people I've spoken with have called this year disappointing. Actually they have thought the last few years have been. I think this all goes back to "nipplegate" as well as is apart of the higher expectations people have of a "Super Bowl Commercial".
It's not just the ad rags of the journalistic world that talk about upcoming Super Bowl ads. The mainstream press gets caught up in the hype of what will air as well. This spreads to the consumers/viewers and that hype could actually be hurting the resulting opinions of the ads.