Hell - it's California.
Need I say more?
How? Through a TV commercial of course! Jackie appears in a starring role in a commercial designed to revive his birth town Hong Kongs tourism. The SARS outbreak cost Hong Kong between $4 billion to $6 billion in lost retail trade, hotel business and airline tickets.
Jackie does none of his famous moves in the commercial, but greets potential visitors in several languages. The ad will be broadcast in 30 cities throughout the world and is created by the Hong Kong city tourism board, United States, Britain, Australia and Canada will be able to see it in the coming weeks, it's also aired in China, Taiwan, Japan, Korea and Southeast Asia.
Who're the latest commercial darlings? The vision impared.
The Arizona Republic has the story, and we have the spots.
Now the big question is, is this exploitation of a disability to sell a product or savvily acknowledging that blind folk can be groovy too? Comments are encouraged.
A few of you may already be familiar with Campbell's Chunky Soup curse, where football players who star in their commercials go on to face bad luck, injury and/or early retirement. Well, unfortunately, Dr Pepper has been having a devastating association on a much greater scale.
Read more for more...
LURZER’S INT’L TV ARCHIVE MAGAZINE/DVD TO LAUNCH IN AMERICA
New York, NY – July 20, 2003 - The publisher of Lürzer’s Int’l ARCHIVE Magazine (Ads & Posters Worldwide) has just announced that it will be making a considerable commitment in the US market by introducing it’s sister publication, Lürzer’s Int’l TV ARCHIVE, Commercials Worldwide and DVD.
If you've driven through Michigan, Wisconsin, Illinois, Pennsylvania or South Carolina this summer, there's a chance you've motored by a billboard or two that caused you to do a bit of a double take. If so, you're not alone.
Read more for a gander at a couple of their billboards...
Not personally, but the Dorm Linebacker has done it for him.
Somewhere, off in the distance, a fat lady is singing as the Wassup guys join in. Sigh.
Up next - Hospital Linebacker, Library Linebacker, National Park Linebacker, Crossing Guard Linebacker, Department of Motor Vehicles Linebacker, Mommy Linebacker and Funeral Home Linebacker. Just you wait and see.
UPDATED: The latest campaign for Nextel, featuring their new nationwide walkie-talkie capabilities, broke over the weekend (the campaign, not the phone), and it's not too shabby at all. What makes things kind of sad it that the three spots are some of Mullen's damn finest work on the account to date, but they lost it to TBWA/Chiat/Day back on May 5. Darn.
So... as a sequel of sorts to their infamous answer to Nike's Streaker commercial, Reebok just signed up, get this, 3.5 year old basketball player Mark Walker Jr. That's right - three and a half years old. The price: A college trust fund.
This may or may not be a deliberate Reebok "4Q!" to Nike, but I'm betting it is. ROTFLMAO.
idanda.net - an independent, bi-weekly, online magazine celebrating "all that is great and good in creativity" officially debuts today with its premiere issue dedicated to an exploration of the meaning of design.
idanda.net occupies a unique place in the world of magazine publishing," said editor-in-chief, Helen Walters. It will celebrate all that is great and good in creativity through an elegant mix of text, dialogue, visuals and multimedia, with a genuine desire to promote, discuss, stimulate and inspire."
(db/adlist) It had all the makings of a great Hong Kong promotion. With every six bottles of Coke, you could buy a popular robot toy for just a few extra bucks. There were just two tiny little problems...
(updated - large image if you read more...)
It now appears that if you're going to produce a commercial showing a middle aged guy in a sweater vest beating the stuffing out of Mr. T., you better get the mohawked one's permission first. Oops.
Superadgrunts, Click here to watch the spot.
For years, they've been the suburbanite sign of wimpy pops and soccery moms.
So how can Detroit delete the bad stigma and sex it up for the easily swayed Prozac Nation?
Somehow I think it will take a little bit more than changing their friggin' vehicle class name.
While perusing the trade wires, I, umm... "happened" upon this doozy from the evil world of direct marketing.
"Blech," you say. "Direct marketing sucks."
I agree, but this one got to me. Seems DM Pro Diane Silverman coined a new demographic term, and is quite proud of it... Suburban Professional Unmarried No Kids, or SPUNK.
Seems nobody's had the heart to tell her what that means outside the 'burbs.
It's a simple and undisputable fact - HIV/AIDS is pandemic in South Africa. As a result, an organization called loveLife is trying to promote safe sex through a variety of means, including outdoor advertising. However, as BET reports, the message they're sending out is getting a secondary interpretation. Click here for the story, then go here to see the other billboards in their campaign.
Starobrno's Cerveny Drak (Red Dragon) beer ad. Topless tattooed woman. Middle finger. Advertising standards. Good times. I'm sold. Czech out the Prague Post story (includes pic, of course). Tasty, or tasteless?
I want that poster. And a beer.
Jason on adlist sent us this gem - Starspangled IceCream.com - yet another cash-in on the patriotic American dollar'.
With names like "I hate the French vanilla" and "Iraqi Road" you know your dollars aren't going to "wacko left-wing causes" as the site puts it.
a fool and his money are easily parted.....
... well, not Cocoa Puffs, but rather for a new cereal by Kellogg's organic division, Kashi, called Strawberry Fields. Seems she feels it's a bit too close to one of John Lennon's immortal ditties.
Never mind that John found inspiration for one of Sgt. Pepper's songs by listening to a Kellogg's Corn Flakes commercial. Go here for the story, and "...imagine all the berries..."
In Sweden, Gutvik is a teeny village or Ikea bunk bed.
In Germany, Gutvik is something significantly different.
Ach du lieber Gott! More...
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