The dust hadn't settled yet from when Goldieblox declared "you gotta fight for your right to infringe" last week - and now Goldieblox have issued a non-apology for infringing Beastie Boys song.
As if GoldieBlox doesn't look bad enough, via its Beastie Boys move, now comes this.
Intuit, a company that makes Quickbooks software for small businesses, has a really cool competition called Small Business Big Game. Basically small businesses around America pitch their product for the chance to win some big media space: Commercial slot during the Super Bowl.
For a while, Big Data could afford to turn a deaf ear to content creators, and the reason why was simple. No one wanted to speak out about unfair treatment at the hands of Big Tech because they feared receiving the same backlash that Lars Ulrich said. Thankfully, some artists realized, what Lars Ulrich said was, however non-finessed in word choice-- correct. Also it is important to note that it was fifteen years ago.
Really important update:
"A representative for the Beastie Boys explained to Huffpo: "There was no complaint filed, no demand letter (no demand, for that matter) when [GoldieBlox] sued Beastie Boys."
We suspected as much when there was no letter or complaint attached to the preemptive lawsuit filed by Goldieblox that we linked in the article. This has been a lesson in earned media skillfully arranged.
It’s not one of those listcicle articles. I’m fed up with this kind of wisdom-on-a–paper-napkin crap. You kids need real sustenance, not advertising applesauce. You're gonna chew, and you're gonna like it.
If I had a nickel for every article with titles like the one above that I've seen posted recently by friends and strangers alike on various social media channels, I'd have enough to make up for the raises I didn't get in my past jobs.
Look at the girl top left. Look at her face. She loves this hug. She loves whatever toy that is. Do you want to deny her a great big fluffy hug cuddle? Really? No, you wouldn't. And the feel-good prankvert from Toys R us "Field Trip" is full of these little moments of awe/awww. Around 200 kids, selected from New York City charity groups as they are all from underprivileged homes, board a bus thinking they're getting a field trip to see trees.
If you or someone you know is a work wanker, there is no hope for you. Luckily there is a site called Workwankers in which you or someone you know can now be called out with humor and killer illustration style. Funny stuff.
The wankers in question range from pervy men, to dinosaur ECD's to the obligatory person with accent, to constant name droppers. In other words, everyone who works in advertising.
In How a company gets away with stealing independent designers work over at FastCo we learn about the most recent ripoff sold by Cody Foster and Co.
The London School Of Economics published a recent study saying that somehow all the revenues from live performances and merchandise have offset revenue lost from music piracy. If that's really the case, then touring bands must all be raking it in, right? For a scant few, perhaps. But let's look at a few and see if reality holds up.
Yup you read right. BitTorrent, is now running ads. I guess to help keep perpetuating their sharing-is-caring narrative.
Gizmodo reported that initially the boards were up without any kind of logo or scratch out or word replacement. Then they were swapped out for the ones you see above. Because apparently 'teaser campaigns,' are a big deal.
In the wake of the really ill-conceived Titstare app presentation at Techcrunch, which in my humble opinion sullied Techcrunch's brand more than anything else, emotions were running high in the small twittersphere-bubble that is made up of prominent bloggers, journalists and high-profile women in tech. In a bubble like this it was only a matter of time before somebody was going to get hurt.
President Obama's team may have won the coveted titanium lion for their great social media push back in Cannes 2009, but now in 2013 and on a second term, the novelty is wearing off.
The unwritten rule of a successful social media (read: twitter) account is to be a little humorous, personable, funny and ... transparent. (Hi NSA! *waves at satellite*) But then there's also the unwritten rule to hush up when a tragedy, mass shooting, war or natural disaster happens - unless you're reporting on the events. Everyone wise knows to stick with communicating what their brand should communicate, in the tone that their brand communicates with at all times. This morning whomever runs the WhiteHouse twitter account forgot that rule, and might have thought they were a Geico ad. You see, the presidents official account can make jokes but Rodeo clowns can not joke about the president.
Guess what day it is… pic.twitter.com/YG8o5fIN4m
— The White House (@whitehouse) August 14, 2013
L.A. experimental rock band Marriages are in a bind. It seems their place was flooded and what wasn't lost to the flood was robbed by suspected gang members. So they've taken to crowd funding to try help cover the cost of their legal dispute with their landlord and help with their move.
This is sad for a few reasons.
In a pointed post via medium, Firstborn ECD, David Snyder has written an extremely insightful post entitled "Dear Jr Creative…Earn Your Place. You’ll Be Better For It."
Snyder points out in no uncertain terms that a lot of juniors aren't willing to happily put in the grunt work to succeed. They're looking for a short cut despite being completely oblivious to business realities.
This is my favorite passage from the post:
First, lets look at what Marian Salzman said, in context.. Read the whole piece before you hit the symbolic 'male' paragraph.
By now most of you have heard Rolling Stone magazine generated controversy by featuring bombing suspect Dzhokhar Tsarnaev on the cover of its magazine as some tasty link bait. They then hid behind journalistic integrity like the cowards they are, not seeing the irony in link bait as being anything but journalistic integrity.
Regular people (you know: the consumer, the intended target, the potential readers of Rolling Stone, etc.) reacted with outrage on social media, and even created a Facebook Page to boycott them.
Now, I know, I know. I can hear you saying already: these boycotts never go anywhere. Right?
Earlier this month, Apple launched a new ad campaign after WWDC, with the first spot called "Our Signature". Every time I see it, I'm annoyed. Annoyed by the pompousness that exudes from it.
In an era of communications where brands are moving to be "less about me" and "more about the customer", this ad feels like it fell out of something from a grayed creative's notebook from 1955. And, at that time, perhaps it would have made more sense. But now, it feels arrogant, off-brand and self-serving.
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