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The Royal Canadian Mint takes you to the heart of the Arctic.

It's the 100th anniversary of the first Canadian Arctic Expedition. To celebrate, The Royal Canadian Mint create commemorative coins, and an educational interactive campaign called Heart of the Arctic. or Au cœur de l’Arctique, for my Quebecois friends. The campaign is designed to get youngsters excited about the Arctic Expedition through game play. The game which can be downloaded for mobile or played on the Royal Canadian Mint's website.

Adland: 
 

Former CP+B Chad Hopenwasser joins TBWA\Chiat\Day New York as Head of Integrated Production

TBWA\Chiat\Day New York has appointed Chad Hopenwasser to the role of Head of Integrated Production.

In his new role, Chad (37) will oversee all production disciplines in the New York office of TBWA, approximately 20 people. He will work hand in hand with Executive Creative Director, Matt Ian, who joined the agency in September 2013 and report to office President, Robert Harwood-Matthews.

Harwood-Matthews said, “Chad brings with him a great attitude and approach to integrated communications, content and digital that perfectly suits our agency and our clients’ needs.”

Adland: 
 

We're not paid shills for the music industry. That's the problem.

Let me clarify: We have day jobs in which we are indeed paid shills. We work in advertising. But when it comes to Adland, no one pays us. When we’re writing about a so-called engineer spitting on a dead Beastie Boy, or a musician being a hypocrite, no one from the music industry (whatever that means) lines our pockets.

Adland: 
 

Radley Looks Toward Sochi with Hilton Olympic Campaign

As some of the greatest athletes in the world slip, slide and glide their way toward gold in Sochi, Radley is celebrating the Winter Olympics with four inspiring mini-documentaries for Hilton’s Honors program. The studio followed four top Olympic and Paralympic hopefuls – Figure Skater Ashley Wagner, Speed Skater Patrick Meek, Hockey Player Meghan Agosto-Marciano and Ski Racer Alana Nichols – on their mission to compete in the games.

Adland: 
 

GoTV press ad a lot like Adland's logo.

I was just going to add this to the archive, with the headline: "Over 30 channels to choose from. GOtv. A multichoice Company."
But then, I can't help myself! Congratulations Noah's Ark Creative in Lagos, Nigeria. You've created an entire press ad from the same idea that is our logo. You've been badlanded. Sorry, had to be done. :) You know what they say though, the simplest ideas are the best.

Badland: 
Adland: 
 

Whitehouse Post and The Martin Agency Tackle Life’s Big Questions for GEICO

GEICO’s Did You Know Campaign continues, this time with beloved children’s storybook character, Pinocchio. As you’ll see, he’s not so well loved by the room full of people who paid for a self-help seminar.

Adland: 
 

The ASPCA partners with OkCupid to play matchmaker.

The ASPCA took a very old idea (this concept used to live in newspaper personals) and partnered with OK Cupid to show all those love-starved neurotic New Yorkers they can find love in the form of a furry four legged creature. I wonder if anyone told the ASPCA that Ok Cupid is primarily a one night stand
center.

Adland: 
 

WWF prepares a Global Warming Menu

Paraguay has lost 80% of its forests over the past 50 years. As such, Asunción, its capital, is one of the hottest in the world. To get the word out about the climate change, Oniria\TBWA and the WWF held an event where chef Rodolfo Angenscheidt served up lunch that was cooked on hot asphalt.

What a really fun way to create awareness. Food looks good, too.

Agency: Oniria\TBWA
Client: WWF

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