Adland's adnews

 

 
 

Sylvain Chomet brings The Simpsons couch opening to life

How fun. The Triplets of Belleville director Sylvain Chomet (part of production house th1ng) was asked to bring his signature style The Simpsons, for their iconic couch opening. This coming episode on March 9th will feature what you see below: A power outage leaves us looking at their blinking eyes. When the power comes back on, we're in a very Chomet-inspired world. How very French and lovely.

Adland: 
 

TBWA Veteran, Martin Mohr, joins TBWA\Chiat\Day NY as Creative Director

Mohr relocates from TBWA\Helsinki where he led award-winning digital campaigns for clients including adidas and helped transform TBWA\Helsinki towards true digital and innovative driven thinking

Martin (33) will lead digital creative across clients in the New York office and will report to TBWA\Chiat\Day New York’s Executive Creative Director Matt Ian. Martin joins from network agency, TBWA\Helsinki, where he was Executive Creative Director.

Adland: 
 

Softsoap help Canadians Track The Flu

Softsoap has now blessed Canada with a fun interactive tool, and paranoia enhancer called Flu Tracker. In addition to seeing just how infested your area is via google maps, you can also get tips on how to avoid getting sick. Starting with tip number one: Wash your freaking hands. Really nice touch aggregating tweets from people suffering from the flu. It's a real time thing, too, so you can hopefully see when the flu is died down and it's safe to go outside again.

Adland: 
 

Ogilvy, the writer. Ogilvy, the farmer. Ogilvy, the spy.

Anyone who works in advertising knows about David Ogilvy. He had worked as a chef, researcher, even a short stint as an amish-styled farmer, before embarking into founding his own advertising agency with only $6000 in his pocket.

Adland: 
 

The Royal Canadian Mint takes you to the heart of the Arctic.

It's the 100th anniversary of the first Canadian Arctic Expedition. To celebrate, The Royal Canadian Mint create commemorative coins, and an educational interactive campaign called Heart of the Arctic. or Au cœur de l’Arctique, for my Quebecois friends. The campaign is designed to get youngsters excited about the Arctic Expedition through game play. The game which can be downloaded for mobile or played on the Royal Canadian Mint's website.

Adland: 
 

Former CP+B Chad Hopenwasser joins TBWA\Chiat\Day New York as Head of Integrated Production

TBWA\Chiat\Day New York has appointed Chad Hopenwasser to the role of Head of Integrated Production.

In his new role, Chad (37) will oversee all production disciplines in the New York office of TBWA, approximately 20 people. He will work hand in hand with Executive Creative Director, Matt Ian, who joined the agency in September 2013 and report to office President, Robert Harwood-Matthews.

Harwood-Matthews said, “Chad brings with him a great attitude and approach to integrated communications, content and digital that perfectly suits our agency and our clients’ needs.”

Adland: 
 

We're not paid shills for the music industry. That's the problem.

Let me clarify: We have day jobs in which we are indeed paid shills. We work in advertising. But when it comes to Adland, no one pays us. When we’re writing about a so-called engineer spitting on a dead Beastie Boy, or a musician being a hypocrite, no one from the music industry (whatever that means) lines our pockets.

Adland: 
 

Radley Looks Toward Sochi with Hilton Olympic Campaign

As some of the greatest athletes in the world slip, slide and glide their way toward gold in Sochi, Radley is celebrating the Winter Olympics with four inspiring mini-documentaries for Hilton’s Honors program. The studio followed four top Olympic and Paralympic hopefuls – Figure Skater Ashley Wagner, Speed Skater Patrick Meek, Hockey Player Meghan Agosto-Marciano and Ski Racer Alana Nichols – on their mission to compete in the games.

Adland: 
Top