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R.I.P Adidas CMO Hermann Deininger

It's belated, but we wanted to make sure we had some confirmation before publishing this. Today we pay our respects to adidas CMO Hermann Deininger who passed away on May 18th. Deininger, 54, apparently died from heart issues.

More, according to Achtung-Mode, the only English language obituary I could find:

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adidas "House Match" vs. Nike's "Home Game"

adidas just dropped a new World Cup spot featuring Zidane and Beckham going on a not-so-friendly match inside their house against Lucas Moura and Gareth Bale.
Well, it's a new spot for adidas, anyway. Let's go back to 2004 when Nike Football had a similar approach only this time it was Thierry Henry tearing up his house in some quasi fantastic world in which members of the opposing team knock on his door ready to play.

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Gatorade apologises over LeBron #cramp tweets

LeBron James was forced to leave Game 1 of the NBA Finals because of cramps and Gatorade's twitter account was amusing themselves by insunuating this was all due to the fact that he's not drinking it. Lebron signed with Powerade and it seems Gatorade is a bit cranky about that.

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Beastie Boys win copyright suit, Monster Energy to pay $1.7 Mil

Radio.com report that Beastie Boys Win $1.7 Mil From Monster Energy In Copyright Suit. The infringing work was made in 2012, it was a promotional snowboarding video with a remix by DJ Z-Trip featuring the Beastie’s songs “Sabotage,” “So Watcha Want” and “Make Some Noise.” The video was four minutes long, and ended with a "RIP MCA" super, as he had passed away the day before the video was uploaded.

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Noah Witlin named Creative Director of BusterINK

A veteran of motion picture and TV marketing, Noah Witlin joins BusterINK as Creative Director. The appointment was announced today by Neville Burtis, Executive Creative Director of BusterINK, the Print-Digital division of Stun Creative. Mr. Witlin will report directly to Mr. Burtis.

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The Fallen - 9000 silhouettes etched in sand at Arromanches

Seventy years ago today, Operation Neptune now known as the Normandy landings began, and nine thousand soldiers and civilians died.

To remember the fallen, sand sculpture artists Jamie Wardley and Andy Moss etched 9000 silhouettes on to the beach in Normandy in a project called The Fallen 9000. They had asked for volunteers to help them, and were overwhelmed when hundreds of people showed up.

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Google wants to advertise on your fridge, toaster and thermostat.

From this SEC filing we find that the worlds largest advertising company, Google, is thinking deep about ads on your fridge. Your toaster. Any one of your smart devices. They're also figuring out how to track you between all of these things to deliver the right ad at the right time.

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Walmart sues photographer's widow for photographs

Picture this. Walmart is still a small company, and the Walton family go to a photography studio to take portraits. Lots of portraits. Now, many years later when their company has grown to a megacorp, with 2.2 million employees and almost half a trillion dollars in revenue, Walmart wants the rights - as in copyrights - to all of those portraits.

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