It wasn't so long ago we wrote that Digital Paid Media is a fraud. In Heineken's case, they discovered only 20% of their ad impressions were seen by actual humans. The majority of views were generated by software.
Dentsu Lab Tokyo are one of the luckiest agencies in the world. They got to create a project for Brian Eno's most recent album, The Ship that explores whether machine intelligence (MI) can acquire the creativity that is innate to human beings.