Speaking of frickin' weird ads, while I was checking out the links to the previous story I was surfing - oh the horrors - condom less on the Internet so to speak, and I *gasp* actually saw the banner ads.
They are really scary. Trust me.
So Lexus just released this spot promoting their new hybrid line of automobiles. In it they try to show us what a typical day would be like if all of a sudden a letter in the alphabet (you guessed it: the "H") were to all of a sudden go missing. This was a product of Team One (LA) and I have to admit that I liked this spot, but that's just because I think I might have some sort of psychological disorder that makes me like 90% of all Lexus ads.....no matter how "off" they might be in concept (I'm still waiting to get the test results from the doc. though, so we'll just have to wait and see on whether this is treatable).
An update on that Starbucks Holiday cheer - presumably happens in drive-throughs - now we learn that cops in California pull over drivers who have done nothing wrong just to hand them a Starbucks coupon. Get the hell away, really? How would you react if a police car went all blinking lights on you, pulled you over and then handed you a coupon for a decaf latte?
Hey kids! It's yet another Crispin Porter + Bogusky Burger King campaign where we're hotly divided on whether the commercials are brilliant, blah or a bucket of bullpucky! Yay! Watch and decide for yourself!
Other people have been calling them misgony King (marketingwhore), George Parker of adscam is wondering Why is the "Whopper Freakout" freaking me out?, Community guy warns that watching all seven minutes may cause Whopper cravings, quite a few people think it's their current favorite campaign like Marobella's branding soapbox there. Bloggers like Twistimage find themselves spending at least eight minutes watching a lowly ad, but then also making a blog posting about it. Bestweekever suggests that McDonald's retort with a spot about the guy who threw himself into traffic after arriving ten minutes too late to order a McGriddle. Creativity Online has an interview with director Henry Alex Rubin about the making of these ads. And inside, we have the single serving TV commercial versions of the whopper freakout campaign.
"Here is my thinking," Silverstein told me, "What if we could TiVo the last six-plus years and play them back - without comment -- for the American people, and let them connect the dots? It's not a pretty picture." Silverstein's take away message is uncluttered and direct: "Haven't we had enough? Democrats '08."
SVT - Swedens state television - are currently airing an ad campaign which states two simple truths, but in doing so court controversy. The first truth is the one I keep repeating in every posting about childhood obesity and the link to advertising since 2003 - the reality is that while advertising aimed at children in Sweden is illegal in theory, it isn't in practice. The super in this ad reads:
Children advertising (advertising to children) is - forbidden forbidden forbidden - in Swedish Television- BUT - TV3 and Channel 5 - are not Swedish Television. They are English channels that air in Swedish. - And then you can ignore the ban.
Two commercials go head to head in our Free-For-All AdLand Creative Death Cage.*
Who wins? Who gets left clogging the drain? You decide - that's what comments are for.
* Actually, it's more like a one bedroom efficiency.
Stein Mart's been going through a few changes after a little case of Phallingsalesitosis ... New CEO... new agency... and now a new campaign starring one of the spiffiest new characters in recent advertisingdom.
Superadgrunts, come see what retail advertising wonders DeVito/Verdi hath wrought.
Take THAT, Bloomacyneimansakmarshall!
If Beefeater's Gin doesn't make a girl-targeted femme version of their classic dry this year in honor of Moira Cameron, the first female beefeater in 522 years (or is it a thousand? Depends on who you ask.) their marketing department officially sucks. I mean c'mon, how girl power can you get? Re-do the logo with some more curves and do a limited edition, or do a special pre-mixed gin-drink that the Scottish lass herself might like and steal some Smirnoff and Bacardi market shares in the alcopop area. There are countless things one could do. Hell, this is too good to pass up, just do something! P.S. James Burrough, I'm a freelance gun for hire. Smooches.
Plucky Miss Cameron: 'I'm very lucky'
Can't you just see her be the lass to adorn a thousand bottles?
The advertising dictionary is useful for both adn00bs and adknowing and everyone in between.
Note: this ad dictionary was hosted in another place where adgrunts could add words before our recent redesign; Most of these words were created/ added in 2001. I figure I'd simply repost it as a regular blog post now since submissions declined.
Mad men. The show on AMC by Matthew Weiner focuses on advertising in 1960, right as the creative revolution is about to send shockwaves through the industry, while smoking was still on the tail-end of cool and sexual banter wasn't harassment yet. In short, it's like advertising today only with better hats. The shows tagline is where the truth lies. Ding! Double entandre! Dollar in the tipjar please!
Title sequences are like X-ray specs on the next thirty minutes. We know it's going to be a good show where a man falls between skyscrapers of advertising posters (visual puns!) only to end up this cool. Yes baby, lets go.
Can I be honest with you? I know that it's totally wrong of me, I am an art director after all. I love paper, great prints, the smell of markers in the morning and all that goes along with it. But, I'm afraid to admit this, I can't stand paper ad inserts.
Sure it started innocently, I used to rip ads out of the Joe average mags like Wired or Newsweek, just rip and go so that I could concentrate on reading the magazine that I had paid for. That was fine, I figured, I'm not missing anything important that way. But you know what the graphic design an art mags look like right? Every fifth page there is an ad insert about paper, with the paper advertised as the insert. This is stuff I should know about, but at some point it got so bad that I stopped buying my HOW's and CA annuals and Graphis and whatnots because I just couldn't read the articles I wanted to read as those paper inserts were annoying the hell out of me. I stopped looking at them, I stopped feeling the paper, I stopped paying any sort of attention to these inserts even though they were directed at me and contained information I'd find useful because they bugged me so much.
Let me introduce you to the exception to the rule.
This post Making sense of mens fragrance ads posed a severe threat to my keybord as I was slurping coffee. Example:
Clearly the good life consists of being able to spend lazy afternoons on a gigantic tree branch admiring the results of consuming web-purchased enlargement pills over a sustained period of time.
And it struck me that we could be doing this for hours - trying to make sense of fragrance ads like the full frontal nude YSL ad for smegma7, sorry that's "M7". Shall we? (Remember you can post images in comments folks!)
AdAge reports on Absolut's new campaign - the old iconic bottle campaign is dead and buried now after a 28 year run. Compare the old with the new.
Fine, so the bottle idea was gathering moss, not to mentioned it was getting watered down to death after it became a running art gag with Absolut various artists, and the absolut cities bored me to tears though I'm sure both spin-offs looked great in a marketing plan. "We'll get that arty-farty air!" "We'll position ourselves as a suave globetrotter!"
This Optimus commercial offers a fun take on text messaging for adults. An attractive, well-dressed couple sit in a darkened room in front of a flickering tv set, coyly regarding each other from opposite ends of the couch. Suddenly, on the coffee table, his phone buzzes: a text message from his date sitting a few feet away! Is she really too shy to speak to him on their date? Flirtatious text messaging ensues, until the couple agrees to adjourn to the bedroom together, all via text, without having uttered a word. At first you're wondering why they'd carry on this way, and you think, is this ad going to absurd lengths to show how en vogue texting is? But as the camera pans away…well, watch the ad.
Apart from being a cute, funny way of playing with our expectations, the ad does a good job using that element of surprise to target an older audience for text messaging. Associated as it is with a lowering of communication standards via its "wot r u up 2" message etiquette, grownups may not necessarily think of it as the go-to mode of communication. It's nice to see texting and flirtation, for that matter depicted outside the realm of the teenybopper crowd!
If - yeah, The embedded ad (which was above) takes too long so just click here to see it at wi-fitv.
In honor of the fact that Citigroup has announced it will move most of its global creative branding business from Fallon to Publicis, I found myself thinking back to Fallon's memorable "Live Richly" campaign. Anyone who was living in New York circa 2003 will remember seeing the barrage of billboards asserting their pseudo-philosophies in financial-tickeresque typeface, calmly and humbly floating on a plain white background:
"Contrary to popular belief, you are not what you drive."
"You are not gold, silver, or platinum. You are you."
Seriously. The landing page of the new Levi's LadyStyle site opens with the language "Ever wondered what it's like to sneak into a sweaty, steamy mens' locker room? Well, imagine no more…" For research purposes, I clicked and entered the site. It opens with a shot of an empty locker room.
I once knew a guy who complained that he had trouble appearing "manly" on dates because he was a vegetarian and he drank Diet Coke.
Now, I can't comment about the vegetarianism but Coca-Cola and Pepsi seem to agree with his concern about diet soda. The two mammoth cola brands have launched a re-branding of diet soda for the precious 18-34 year-old male audience, banishing "diet" in favor of "calorie-free," for the launch of two new products, Coke Zero and Pepsi One.
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