Adland's adnews

 
 

AirBnB rebrand is bollocks. AirBnB revamps their logo for (ahem) a sexier image.

AirBnB launched a new design today, complete with a new logo. The "Bélo" logo, which it's called internally, is an upper-case A, but people are already snickering about it looking like labia or a scrotum. To make matters worse (funnier?) AirBnB invite you to draw your own symbol with the design toolkit. Let the lewd illustration competition begin. The tagline? "Belong Anywhere." Twitter is tittering about the logo and cracking jokes all day long, Buzzfeed got to make yet another list, and everyone is sending twitpics of the logo around.

Badland: 
Adland: 
 

LG Smartbanners target competitor phones in-flight

To get people to switch to the new LG G3, M&C Saatchi Stockholm created some targeted Smartbanner ads on iPhone and HTCs. These mobile banner ads call out their battery performance, attempting to convince them to switch G3, because it has better battery performance.

These ads appeared when people were using in-flight wifi via Norwegian Air long haul flights.

Neat idea. But it's also why I'm adding more and more ad blockers and do not track search engines.

Adland: 
 

Alberto Belli Goes to Cannes

Accomplice Media director selected for Saatchi & Saatchi’s New Director’s Showcase and Shot’s Young Directors Awards.

Adland: 
 

The Colonie Continues to Grow, Promotes Brian Salazar to Editor

CHICAGO— The Colonie, one of Chicago’s top providers of creative editorial, finishing and motion design services for advertising, has promoted Brian Salazar to editor.

Adland: 
 

Germany World Cup win causes recall of gambling ad: bet you didn't see that coming

Singapore’s National Council on Problem Gambling predicted the outcome of the world cup with the above ad. The campaign has been running for the past month, and Singaporeans have seen TV ads and posters featuring young "Andy" a sad boy whose savings were used by his father to bet on Germany’s crowning as world soccer champions. The campaign is obviously meant to deter gambling, and in particular irresponsible gambling on the world cup - but then Germany ruined the whole thing by actually winning the world cup. As we say in Sweden "otippat!"

Adland: 
 

Volkswagen tweets about German win with interesting choice of words

It's been a tough tournament, where goalies have saved more than ever before, and Messi took Argentina to meet Germany in the end.
Brands have been doing their very best keeping up with the games, and already minutes after the German win, we have a questionable tweet made by Volkswagen. It's not KLM Tweet questionable, just... poorly phrased.

Adland: 
 

DuckDuckGo grows up, time to replace Google as default search engine

Don'tBubble.us is another compelling argument from DuckDuckGo to switch search engines, and really you should do it, right now. Because with Google, you are living in an internet bubble. The internet bubble knows all about you, and serves you results depending on what you and your social circle have been reading lately.

Adland: 
 

Adland joins Centup - where each "like" you give, gives to charity

Len Kendall, Founder of CentUp.org (and avid twitterer here) wasn't the only one who noticed that people Facebook "like" too much. We'll like natural disasters, puppies, pithy quotes about overthrowing dictators. "Liking isn't helping" as a campaign idea was even Badlanded as it became a trend.

Top