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Click 3X Signs Cannes Lion-Winning Director, Vellas

Click 3X is pleased to announce the addition of Vellas – a Brazilian director whose spot for Leica, Alma (Soul), earned an impressive five Lions at this year’s Festival of Creativity in Cannes. The signing marks an important next step in the evolution of the Click 3X live action roster, enhancing its impressive roster of directorial talent and establishing a crucial foothold in the rapidly expanding global production industry.

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Fiat mocks eco-friendly owners in misguided attempt to woo them

There's some guy you may have heard of called David Ogilvy. He started a shop with the same name. He said this about target audiences: "The consumer is not a moron. She is your wife." In other words: Don't insult your audience's intelligence. Either by talking down to them, or mocking them.

Clearly we have lost our ways. You'd think St. Ogilvy's quote would have been drummed in our heads by now, but I guess not. How else to explain this annoyingly condescending campaign for Fiat?

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Anatomy of a ad hoax: that Brian Eno Purina cat ad? A joke, mate.

"About seven or eight years ago" this post by RJ White begins " I made this fake ad, exhorting parents to give soda to their babies. It was done on a bored afternoon when J.D. Ryznar asked for someone to make that very specific thing on his livejournal. I whipped it together, posted it to the web, joke over."

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Click 3X Takes the Gold at PromaxBDA

Click 3X is proud to announce multiple wins at this year’s PromaxBDA awards. The production, design and interactive studio took two Gold awards, for Lifetime’s ‘My Life is a Lifetime Movie’ launch (Best On-Air Typography) and MTV’s ’2012 Video Music Award’ campaign (Special Event Campaign Using Multiple Media). The studio won Silver for the YES Network’s ’2012 Brooklyn Nets Launch’ (Art Direction / Sports Media).

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Tool Wrangles Twelve Cannes Lions

Tool swept this year’s Cannes Lions Awards, winning 12 Lions in the fiercely competitive Film, Branded Content & Entertainment, Cyber, Mobile, and Design categories. The production company’s captivating“Clouds Over Cuba” interactive documentary took home 11 awards overall – including three Gold Lions, three Silver Lions, and five Bronze Lions.

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A Common Thread Signs Keith Rivers for Music Videos

LOS ANGELES—Director Keith Rivers has signed with A Common Thread for exclusive representation in music videos. Rivers gained considerable notoriety last year when a commercial campaign he directed for Microsoft’s Internet Explorer ignited the singing career of soulful British singer Alex Clare, whose song Too Close was featured in the soundtrack. Rivers went on to direct an official music video for the song that has also become a viral hit.

“Keith is a great filmmaker,” says Jennifer Trujillo, A Common Thread’s Sales Representative for Music Videos. “He likes to tell stories and he does so in a cinematic way. He is also a musician himself, and he draws on that background in his work as a director.”

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Accomplice Partners with The Joneses in New Production Entity

Production companies merge in order to collaborate on commercials, branded content and other projects.

SANTA MONICA, CA—West Coast-based production companies Accomplice Media and The Joneses have joined forces under the Accomplice name. Executive Producers Jeff Snyder and Mel Gragido will co-manage the company, overseeing a roster of 16 directors that includes award-winning filmmakers Don Burgess, Jeff Gorman, Vincent Laforet, David Jellison, Rick Knief and Hans Petter Moland, as well as the dynamic young directing team Sherpas Cinema.

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LOWE's invites your playful side with fun boxes

"This is the box PVC pipe and fittings came in, from Lowe's" said my pal and happy photo snapper Mr Bill who also has an interesting photo of the shadow of the old AT&T Bell logo vs the new logo on a building in his stream. The box body copy reads:

FOUL VARLET! I CHALLENGE THEE TO A DUEL! Whosoever doth possess the power to free the sword from the box shall be king. The gauntlet has been thrown - now draw thy sword and have a thee!

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