Adland's adnews

 
 

NO6, Peepshow Post Merge

Bicoastal post house NO6 and London and NY based Peepshow Post Productions are joining forces, uniting two complementary talent rosters behind the deep resources of the combined studios. This new partnership, which will retain the NO6 name, will be positioned to handle all aspects of postproduction – providing editorial, finishing, color correction, and more in and between LA, New York, London and, soon, Chicago.

Adland: 
 

Fort Wayne TinCaps: minor league team, major league social media points

From bobbleheads to beer koozies, baseball teams have always had incentives to get butts in seats. The Fort Wayne TinCaps, a minor league team based in Indiana, jis about to earn itself some media. On Social Media Night. players will wear jerseys featuring their fans' twitter handles. No doubt they'll be instagrammed by "iPhotographers," and put right back in cyberspace, too. Brilliant.

Adland: 
 

Heineken wants to drop you.

Lucky USA residents will have a chance to make a name for themselves as the most legendary traveler ever, courtesy of Heineken. It's called Dropped.

Simply jump through the hoops above and you might get picked up by Heineken and dropped in some other locale where you will have a branded content adventure. Judging by the previous Dropped story, starring Rikar, it's riveting stuff.

Client: HEINEKEN

Adland: 
 

Irn-Bru gets you through... Fanny?

A handful of Scottish Irn-Bru fans have chuckled and passed this image on, it's Irn-Bru's cheeky response to the European campaign from Coke where common first names are placed on the labels instead of the brand name (Except the name Mohammed, despite it being a very common). Irn-Bru tweeted this a couple of days ago:

Adland: 
 

Accomplice Signs Director Rick Knief

Los Angeles—Director Rick Knief has joined Accomplice Media for exclusive representation in commercials. A former award-winning creative director, Knief has directed campaigns for such brands as the Wall Street Journal, Century 21, IBM, Time-Warner and American Express, producing work that spans a range of genres from comedy to visual storytelling to real-people documentary.

Adland: 
 

Google wants brands to police ad-funded piracy sites. Easiest way to do that is to dump Adsense

During a debate called ‘Follow the Money: Can The Business of Ad-Funded Piracy Be Throttled?’ in London last night, Google’s UK policy manager stated that Pirate Site Blocking Just Leads To a Game of Whack-a-Mole, and Google doesn't believe in it.

“It’s not Google’s job to go around the web to declare whether sites are legal or illegal, but if Coca-Cola comes to us and says here’s a list of 500 dynamic sites and we don’t want you to place ads on those, that’s a slightly different thing. It’s almost a marketing thing for the brand,” he said.

Adland: 
 

Standard Time Los Angeles, not your standard small agency.

You might not have heard of Standard Time, the L.A. based small agency headed up by Michael Sharp who does his name justice, but that would only be because they're too busy working to toot their own horn.

Adland: 
 

Animal auditions in Badland - Frontier Airlines vs Frontier communications

Sure sure, we see ads that are very similar. We see ads that have the same idea. We see ads that have the same base idea, from companies that have the same name? Hold up, that last one is a rarity so lets look at Frontier vs Frontier, because hilarious. Too many similarities in one go here, people.

Badland: 
Adland: 
Top