Adland's adnews

 
 

Shark dies during Kmart shoot

Wow. Was that the most sensational Adland headline ever? Probably not. Still, the story is true.

In Van Nuys a couple weeks ago, a shark used during a Kmart shoot died.

A 5-foot-long white-tipped shark died March 6 after being shipped from New York to Los Angeles and placed in an above-ground pool in a Van Nuys backyard for a commercial for Kmart, according to a letter sent to the American Humane Assn.

Adland: 
 

Official AdLand Advertising Tutorial: Manifesto ads

Greetings students, welcome to the the ongoing Official AdLand Advertising Tutorial. Today we will teach you about the swiss army knife that can stab the talking head testimonial ad in the back, the Manifesto ad. You can use the Manifesto ad for anything. No, we mean anything. Add a stencil grunge font and it's for sneakers. Add poetry-slam reading and it's for skinny jeans. Add neon-haired celebrities and it's for hipster sports gear. Add Denzel Washington and it's A Very Serious PSA™.

Adland: 
 

Coca-Cola drinks the social media Kool-Aid

Is it that we just can't admit that social media is not a money maker? Do we not want to face up to reality that social media is increasingly becoming a very expensive way of generating PR that cannot be measured? Isn't it time to just come out and say that brands are being coerced into spending a lot of money to give away free shit (merch, ringtones, screen savers, t-shirts, trips to vegas, cars, etc) because a bunch of social media people with impressive sounding titles have pre-determined incorrectly that the mantra of society is "What's in it for me?"

One would think. And yet. Here's Coke.

Adland: 
 

John Hegarty to brands: "Mind your own business."

Over at AdAge we find that Sir John Hegarty has a contrarian view on big data, he doesn't want brands to know everything about him. Who does, really, when you think about it? Is it any of Nike's business how often I don't go to the gym? My mother is my travel agent for guilt trips thank you very much.

Adland: 
 

King and Country Creates Bold and Iconic Logo for History Channel’s Epic “Vikings” Series

Earlier this month, "Vikings,” History Channel's first full-length, scripted series premiered, arriving on the heels of the massively successful miniseries "Hatfields & McCoys,” starring Kevin Costner and Bill Paxton. To accompany such an insightful and engaging series, King and Country (K&C) designed a logo that captured the spirit of both the civilization and the show: embodying the different facets of “Vikings” in a way that is simple and memorable.

K&C used the letter “V” and elevated it to symbolic status by creating a logo that is bold and iconic at first glance, while also layered with great storytelling detail on closer inspection. The two sides of the letter utilize intricate, yet readable, designs that show the multiple dimensions of the characters.

Adland: 
 

The Cortez Brothers Sign Filmmaker & Visual Artist César Pesquera

The Cortez Brothers is pleased to welcome acclaimed Spanish filmmaker and visual artist César Pesquera to its roster. This latest signing aligns with the LA-based production company’s expertise in partnering multicultural talent with advertising agencies and major brands in the U.S.

"César's exactly the kind of director we love,” says Bernadette Rivero, The Cortez Brothers President. “We appreciate his eye and artistic vision, and that he sees the world as his sandbox -- but also that narrative storytelling is for him, as it is for us, the connective thread that ties the entire globe together.”

Adland: 
 

Former Advertising & Animation Pros Usher in Spring with "Bloom" by CANLOVE

GRworks is pleased to announce its next show, “Bloom,” showcasing a uniquely inspired collection of CANLOVE’s signature work: recycled spray paint cans. Opening Reception will be held on Friday, April 5th from 6 - 10 p.m. at GRspace (114 W. 4th St. Los Angeles, CA 90013). The show runs through April 20th.

Cycles are a central theme in the work of CANLOVE, founded by artists DJ Neff and Paul Ramirez. Their new series features 91 distinctive metalifora handcrafted to reflect every day of the spring cycle, the brightness of their colors influenced by the cycle of the moon. In addition, 12 colorful heart canscapes have been created, spreading love to every month of the year.

Adland: 
Brendan Williams
 

A Common Thread Signs Aussie Director Brendan Williams

LOS ANGELES—A Common Thread has signed Australian director/cinematographer Brendan Williams, ACS, for exclusive representation in the United States. Williams brings a resume that includes award-winning work for such brands as Subaru, Mitsubishi, Queensland Tourism, eBay and Hyundai. Fluent in a wide range of styles and genres, Williams is highly regarded both as a visual storyteller and for his technical brilliance.

Adland: 
Top