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The Brand Equality Social Experiment is over. What did we learn?

Just a few days after it launched, the Brand Equality Tumblr site is done with its "social experiment." Which, by the way, was a phrase I wish never entered our lexicon. It sounds like another way of saying "psychologically messing with your minds." Semantics, right? Perhaps Humpty Dumpty was right in saying "When I use a word, it means whatever I choose it to mean. Neither more nor less." But when I hear "Social Experiment," I think of manipulation. Which is what I hate most about this career.


What Vampire Weekend taught us about brand loyalty

Over at Pitchfork comes an article that Saab owners are in a tizzy because of a new video and promo shots featuring a Saab 900 on fire.

Sorry. That should be former Saab owners, since the cars were sold to the band's production company for the video. But once a Saab owner always a Saab owner.


Sony Playstation’s MLB 13: The Show - reinvent the baseball card on Vine

Looks like MLB The Show are one of the first to use Vine as an advertising media space, by creating special animations of baseball plays for their favorite "baseball influencers" as well as fans of the show. They're like animated baseball cards.

MLB The Show is currently releasing video baseball cards utilizing Vine, which is the first of its kind.

They surprised a number of individuals on Twitter with their own custom created baseball card, which features a game version of themselves sporting their favorite team. The list included a wide range of gaming and baseball influencers as well as huge advocates of MLB The Show.

photo: @kidsleepy

Air Serv partners with Feed My Starving Children

You ever stop at a gas station and see those air pumps and you're like, wait, why does it cost 75 cents for air when a mechanic would do this for free? Seems as if one air providin' company is using some of the money for good.

I've never seen one of these in L.A. but I'm traveling for work and I spotted this on the east coast last night. The company, Air Serv are responsible for providing air to more than 65,000 locations. As part of their Air For Charity program, they're donating $100,000 per year for five years, directly from the profits of the machines, to a charity called Feed My Starving Children.


The most creative facebook posts of brands - oh hello brand persons.

So heads of creative hotbeds, like Ted Royer of Droga 5, and Gerry Graf founder of "Ragu-parents-have-sex" famous Barton F. Graf 9000 have a collection of the most creative facebook posts from brands.

Eric Silver of Silver + Partners loves this Pantone post (and who doesn't?)
Rob Reilly of CP+B appreciates pitch-perfect tone of voice in the words of Mayhem in this post here.


CCO and CD from JWT India resign over Ford ad controversy

An update to the news about the misogynist Ford ads with Berslusconi, Hilton and Schumacher gagging their enemies and sticking them in the trunk.... Heads have rolled at JWT India for the tasteless campaign.

Bobby Pawar, JWT India's chief creative officer & managing partner, as well as Vijay SimhaVellanki, creative director at Blue Hive, a WPP unit dedicated to managing the Ford business, have been asked to resign.

A statement from JWT India reads:


Sweden's Language Advisory drops the word "ungoogleable" from list of new words - because trademark

According to pretty much every news outlet under the sun, Sweden's Språkrådet, the government authority language Council of Sweden's official language planning agencies, has decided to drop the new word "ogooglebart" from the list of new words 2012, after pressure from Google.
Or, rather, after Google, in defending their trademark according to trademark law, asked them to define Ungoogleable as "unable to find via a google search" instead of the generic "net search". In Swedens Government Radio news the journalist speaks directly to Ann Cederberg, the new boss of Språkrådet. Ann Cederberg explains (and this is my translation):