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Abercrombie & Fitch rebranded in Skid Row -> #FitchTheHomeless

When the headline: "Abercrombie and Fitch Would Rather Burn Clothing Than Donate to Those in Need" caught Greg Karber's eye, he knew that he had to gave a “brand readjustment” to Abercrombie & Fitch. He dashed off to goodwill and asked for "the douchebag section" to find and buy as many Abercrombie & Fitch items they had. Bag full of Abercrombie & Fitch clothes he then heads to skid row where here gave the clothes away to homeless people. Abercrombie and Fitch want "the attractive all-American kid" wearing their brand and told Salon in an interview that "a lot of people don't belong in our clothes."

“Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong , and they can’t belong. Are we exclusionary? Absolutely."

Mike Jeffries to Salon.com

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East Pleasant Signs Directing Team CRUSH+LAB

East Pleasant has added directing team CRUSH+LAB to its roster, bringing Director David Solomini, Producer Alexander Kafi and Creative Director/Stylist Paula Tabalipa to the studio in one comprehensive package. The do-it-all collective brings a reel stuffed with fashion films, TV, branded content, commercials, along with an extensive client list that includes major broadcast and cable networks, fashion brands, auto companies, telecommunications, magazines and more.

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Mikado doesn't want you to visit its website

We all know what people would do for a Klondike Bar. But tasty treat Mikado is testing your will power Pvlov-style by showing you what may happen if you dare give in.

Results include: having to rock a crying baby to sleep. Getting stuck in a movie theatre behind a big haired due. There are 40. One for each chocolate-covered stick.

Either my wi-fi is slow, or the bandwidth is intense because the load time between each one was redonk. Fun idea, though.

Client:
MIKADO
Brand Management : Emilie Chambert-Kirchhoffer, Marie Bescond, Laetitia Pardessus

Agence:
BUZZMAN
- Directeur de Création : Georges Mohammed-Chérif
- Directeur général : Thomas Granger
- Planneur stratégique : Renaud Berthe

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Raison D’Être Takes Fashion Forward at Internet Week 2013

On Wednesday, May 22nd, join Click 3X’s beauty and fashion content division Raison D’Être for the most stimulating panel series and cocktail reception of Internet Week 2013. Bringing Art Back to Fashion, Digitally,” is an exploration of art, authenticity and creativity in the digital age.

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Simian Releases “Simian Real Time Video Encoder™”

New encoding/uploading app makes uploading video to the web quick, simple and error-free.

Laguna Niguel—Simian, the global leader in creative workflow and media management solutions has announced the release of the Simian Real Time Video Encoder™, a groundbreaking app that makes it simple to simultaneously encode and upload any size video file to the cloud. Available free to Simian users, the new app reduces the complexities involved with encoding and uploading video files to a single drag-and-drop operation. Even large files can be quickly uploaded to Simian. The app also ensures optimal playback.

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MPC NY Breaks the Mold for The One Club and JWT with Fracture.io

This year, MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, a stunning installation experience for The One Show’s lavish after party at NYC’s Bowery Hotel.

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David Lowery's UGA study compiles Top 40 list of brands supporting piracy

At the beginning of this year, USC's Annenberg Innovation Lab head Jonathan Taplin conducted a story to find out just how much money from advertising is supporting pirate websites, and who were the biggest supporters

Unsurprisingly, Google was ranked number two of the top ten ad networks that placed the most ads on pirate websites.

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Liseberg amusement park's ad campaign offends Greece

Oh yeah, the above ad showing crying children with the lines: "Some children will have to go to Crete / Mallorca / Italy this summer" offends the Greeks. Dagens Nyheter reports that the Swedish Embassy in Athens has received a letter of complaint. The complaint wasn't about the unoriginal Jill Greenberg style of using crying babies / kids, even if it's been done to death. The Cretan Hoteliers are unhappy with the Swedish ads, because it's saying kids would be happier in an amusement park than on a Greek island.

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