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Networks christmas gift to you: TV commercials will not be as loud!

It's about time! TV commercials re to be quieter, starting this Thursday at midnight, commercials will legally have to be within two decibels of the programming during which they air. HALELU-YEAHHHHH. Oh, wait, at what point of the programming are we measuring from? Because I tend to watch a lot of action films where the dialogue is practically whispered and the they nuke the Large Hadron Collider or something with an extremely loud BOUHM and anything two decibels above that will likely shatter my windows.

Oh goodie, TV guide has an answer to my query.

Adland: 
 

Warm wishes from the nastiest commenters in Ad Land

Oh hey, what do we have here - Warm wishes from Ad Land?
Adfreak points out : "'Warm Wishes From Ad Land' presents some choice anonymous comments left on ad blogs AgencySpy, Ads of the World and Campaign Brief. (None are from the Adland blog itself, or from AdFreak for that matter.) The potty-mouthed trolls spew syntactically daring slime of a frequently scatological nature in response to blog posts about new campaigns, executive hires and account moves. Deadpan recitations of the rants are accompanied by jolly seasonal graphics and a tinny version of 'We Wish You a Merry Christmas.'"

Adland: 
 

Gone Before You Know It: Advertising In The Ephemeral Culture.

Last week’s news that Absolut is shifting its business away from TBWA to Sid Lee, and Honda putting its business up for review after a quarter century partnership with RPA has got me thinking a lot about the nature of the ad business today. Advertising does not exist in a vacuum. It is influenced by pop culture, influenced by the times.

Adland: 
 

BKWLD Finds Inspiration in Social for Drexel University

Inside all of us is a wild thing.” So reads one of the inspirational quotes in a series of 16 shareable cinemagraph-style digital videos that BKWLD developed for Drexel University and Misfit.

Adland: 
 

Backyard Signs Xander™

Backyard has added Xander™ to the roster, a deft storyteller whose natural facility with talent – including celebrities, sports figures and non-actors – has produced a reel featuring a host of outstanding brands. Xander™ comes over to Backyard from multi-faceted production studio East Pleasant.

Adland: 
 

Butter Adds Joel Dean and Annick Mayer to New York Office

Butter is expanding its New York based team with the addition of Composer Joel Dean and Associate Producer Annick Mayer. The pair of nimble talents can dart easily between the advertising and music worlds, fitting right in with Butter’s dynamic culture.

“Annick and Joel are incredibly talented and are a great addition to the family,” noted Butter EP Ian Jeffreys. “Both have a sophisticated musical acumen that will help to enrich the diversity of services we offer our clients. We’re thrilled to have them on board.”

Adland: 
 

Unicef brings better gifts for christmas, timetravel to Betlehem year 0 to show us why

Each year people spend millions on gifts around christmas. Gifts that people sometimes don't want or need. Unicef want to remind the generous folk that give so much that there are things people do really need that make perfect gifts. At unicef.se, you can buy actual field products such as vaccine, medicine and nutrition and Unicef will make sure that these products reach the children who need them most. Like Unicef-santas. To advertise that Unicef does this, Forsman and Bodenfors time travelled back to year 0 in Bethlehem and spied on the three wise men as they pondered what kids like these days. The more things change, the more they are the same.

Adland: 
 

"All I want for Christmas is a Latina Girlfriend" billboard already defaced

Marc Paskin who appeared on the show “Secret Millionaire,” paid $4,000 for a billboard that said: "All I want for Christmas is a Latina Girlfriend." According to fox news that billboard has already been defaced.

A day after the sign went up, someone ripped off Paskin’s email address. By the weekend, the whole billboard was apparently taken down by vandals.

Someone ripped off the email address alone first? Perhaps it was a lady that didn't want competition?

Adland: 
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